Key Takeaways
- BrightFarms partners with Element Farms to distribute indoor-grown spinach throughout the Northeast under the BrightFarms brand.
- The collaboration aims to meet strong consumer demand for high-quality, locally-grown spinach.
- The Giant Company, a key retailer partner, will be the first to introduce the product across all 190 stores.
- The partnership is part of BrightFarms’ strategic growth plan, including developing new regional greenhouse hubs.
- BrightFarms continues to innovate in the salad market, with plans to launch new varieties of Crunch Kit™ Salads.
BrightFarms is collaborating with Element Farms to redefine the standards for indoor-grown produce in the Northeast in a significant development for sustainable agriculture. Both companies are pioneers in sustainable, controlled environment agriculture (CEA). This partnership will enable BrightFarms to distribute Element Farms’ indoor-grown spinach across the Northeast under the BrightFarms brand, meeting the robust consumer demand for high-quality, locally-grown spinach.
A Strategic Collaboration
Steve Campione, CFO and EVP of Strategy at BrightFarms emphasized the importance of the partnership: “BrightFarms has been the leader in indoor spinach production since we launched the product in retail stores in 2016. Partnering with Element Farms gives us greater supply leveraging two models for successful spinach production.” Element Farms’ CEO, Serdar Mizrakci, echoed this sentiment, stating that both companies share a similar mission and passion for sustainability and indoor-grown innovation.
Retail Partnership
The Giant Company, a key retailer partner, will be the first to introduce this spinach product across all its 190 stores. Matt Novosel, Category Manager at The Giant Company, said, “We are excited to bring more locally grown spinach to our consumers year-round. Spinach is an important part of our salad assortment, and the freshness we can deliver with this program is exactly what our consumers want.”
BrightFarms’ Growth Strategy
This partnership is the latest in a series of strategic moves by BrightFarms. Earlier this year, the company announced the development of four new regional greenhouse hubs to meet surging consumer demand. These hydroponic farms, each with a 40-acre footprint, are expected to produce nearly 30 million pounds of leafy greens annually and create 250 local jobs. This expansion aims to set BrightFarms up for 10x revenue growth by 2025.
Continued Innovation
In 2022, BrightFarms became the first indoor salad grower to launch Crunch Kit™ Salads, with two varieties: Chickpea Caesar and Sunny Bacon. This October, the company plans to introduce two more varieties—Southwest Chipotle and Mediterranean—further solidifying its position as the leading indoor brand of salad kits.
Image provided by Bright Farms
