Mergers & Acquisitions

EarthOptics & Pattern Ag Merge to Form Soil Digitization Company

EarthOptics and Pattern Ag merged to create a category leader in soil digitization, focusing on advanced crop management & sustainability.
Photo by Loren King on Unsplash

Key Takeaways:

  • EarthOptics and Pattern Ag have merged to create a category leader in soil digitization, focusing on advanced crop management and climate sustainability.
  • The merged company will operate under the name EarthOptics, becoming the authoritative source for comprehensive soil insights.
  • The merger combines Pattern Ag’s lab-based analysis with EarthOptics’ field-based sensing technologies, offering farmers precise soil data and predictive agronomy tools.
  • The new company aims to enhance farm profitability and sustainability by providing high-resolution soil insights and advanced agronomic recommendations.

EarthOptics and Pattern Ag, two leaders in agricultural technology, have announced their merger to form a new powerhouse in soil digitization. Operating under the name EarthOptics, the combined company aims to revolutionize soil intelligence by providing farmers and ranchers with comprehensive and precise insights into their soil’s physical, chemical, and biological properties.

Enhanced Soil Insights and Predictive Agronomy

The merger brings together Pattern Ag’s cutting-edge lab-based analysis with EarthOptics’ proprietary field-based sensing technologies. This powerful combination enables the creation of a high-resolution digital twin of the soil, offering unparalleled insights into critical factors such as pests and pathogens, biofertility, nutrients, soil compaction, carbon levels, and moisture content.

Lars Dyrud, CEO of EarthOptics and the new merged entity, highlighted the significance of this advancement: “This merger will give farmers and ranchers the most comprehensive snapshot of the soil under their feet. Historically, soil measurement insights have been limited in scope and imprecise. We now have the technology to tell farmers what’s in their soil with a high level of precision, and with the addition of Pattern analytics, we can offer them insights into what to plant and how to manage their most impactful decisions throughout the growing season.”

EarthOptics and Pattern Ag: Predictive Power and Precision

The merger enhances the predictive power of soil data, allowing for more informed decision-making. Rob Hranac, CEO of Pattern Ag, emphasized the importance of this capability: “As the leader in Predictive Agronomy, our insights help farmers know their risks and opportunities before they plant in order to create the optimal plan for next season. By pairing this with EarthOptics field-based technologies, we can increase the breadth of soil insights into exciting new categories while amplifying the resolution of most analytics by 100 times or more.”

With this integration, a single soil sample can now generate extensive data across multiple soil properties, providing farmers with actionable insights that can significantly impact farm productivity and sustainability.

EarthOptics and Pattern Ag Merger’s Impact on Agriculture and Future Goals

The newly formed EarthOptics aims to make it easier for farmers to translate soil insights into practical actions that enhance farm profitability and productivity. The combination of advanced lab analysis and field-based sensing will deliver more data and deeper agronomic insights, allowing for rapid scaling of operations and broader impact in the agricultural sector.

Lars Dyrud expressed the broader vision of the company: “Together, the new company will shape the future of soil agronomy, delivering unprecedented value and insights to farmers worldwide.”

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