The FMI Foundation announced their 2022 Gold Plate Award winners. Awards highlight outstanding family meal programs implemented by the food industry and community organizations. In the Category of Industry Supplier, Pure Flavor won the Gold Plate for their ‘Eat Well Together to Be Well Together’ campaign. The greenhouse fruit & vegetable brand promoted new recipes, tips, and family meal facts. Pure Flavor’s celebration of National Family Meals Month gained more than 436,000 impressions on social media and over 15,500 surveys completed. Using a variety of digital strategies, the company is able to connect with consumers on their channel of choice using email, blogs, and social media, as well as via the brand’s award-winning Live Deliciously® eMagazine.
“Our omnichannel approach to connect with consumers with our ‘Eat Well Together to Be Well Together’ campaign ensured that we connected with the right people on the right channel at the right time with the right message. The promotion of National Family Meals Month™ was right in our wheelhouse as a brand since our year-round promotional strategies are focused on just that, families!”, commented Chris Veillon, Chief Marketing Officer after FMI Foundation’s award.
With the help of the Healthy Family Project, Pure Flavor® was able to connect with over 20,000 e-newsletter subscribers and garner 94,000 impressions and 11,000 engagements across all of their connected social media profiles. More than 15,500 questionnaires were filled out as part of Pure Flavor’s National Family Meals Month™ celebration, garnering more than 436,000 impressions on social media. This has improved family meals for their consumers.
“Healthy Family Project was honored to partner with Pure Flavor® for National FamilyMeals Month™. It is important that we are part of any momentum that helps create a healthier generation. This partnership was an excellent example of how we can fuel healthy lives and create family moments with fresh produce”, said TracyShaw, Senior Digital Marketing Manager, at Healthy Family Project.
Image provided by Pure Flavor®
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