Adding another checkmark to its commitment to better practices, Canadian juice and superfood beverage brand Well is announcing its partnership with indoor farming industry leaders GoodLeaf Farms.
This opportunity marks a significant step toward the brand’s mission of bringing fresher juices to Canadians. Based in Guelph, Ontario, GoodLeaf’s super spinach will travel the short distance to Well’s processing facility in Toronto, resulting in a fresher end product with higher nutritional values.
“The negative impact of current farming practices on the earth is a fact that many brands choose to ignore. At Well, we prioritize a sustainable process that looks to local supply first to ensure juices and elixirs are the best they can be – for both our consumers and our planet. If you are already invested in drinking ‘green juices,’ you should reach for the most nutritional and environmentally responsible option – when you choose Well, you’re also drinking the most delicious option on the market,” shares Well’s Co-Founder Jeff Tumbach.
Well ‘Greens’ cold-pressed juice is chock full of antioxidants, energy-rich vitamins, minerals, and phytonutrients and now, GoodLeaf’s Ontario Baby Spinach will boost the Vitamin K, Vitamin A, and Vitamin C making this healthy option even more nutritionally dense.
Tumbach adds, “Aligning with companies that share our beliefs and values of quality, sustainability, and local sourcing will continue to grow as we further develop our brand and offering. We look forward to announcing new products in partnership with GoodLeaf in the near future.”
GoodLeaf is one of only a small number of climate-controlled, indoor vertical farms in North America that grows Baby Spinach. Because GoodLeaf’s vertical farm is indoors, it is a safe, controlled environment free of pesticides, herbicides, and fungicides. It is also spared the ravages of extreme weather; there are no concerns that a late frost will kill a young crop, or that a summer drought will dry out the plants.
The company has most recently partnered with Toronto AI-Firm, AdAstra to further their data analytics and enhance growing conditions for crops.
“We are incredibly excited to be working with Well to give consumers another way to enjoy our delicious, local greens,” shares GoodLeaf vice president corporate development Juanita Moore. “It’s fantastic to find another Canadian company as passionate about making the planet and people better as we are at GoodLeaf. Sharing a vision around health and sustainability has made bringing this partnership to life easy.”