Edible Garden announces expansion of its distribution with Gristedes and D’Agostino supermarkets. Edible Garden products will be sold in 29 of their combined locations in Manhattan, Brooklyn, and Westchester. Products will include all varieties of potted herbs, hydro basil, butterhead lettuce, and cut herbs in bags to preserve their freshness. New branded displays will be set up with the products at strategic locations within the stores. Edible Garden’s CEA facility is located in close proximity to the two retail supermarket locations, and pick, pack, and ship time will be 24 hours or less. Using proprietary technology packaging, we will be offering cut herbs in bags rather than in the traditional clamshells, which extends the product’s shelf life by 50% or more.
According to a recent announcement by Edible Garden AG Incorporated, the grocery chains Gristedes and D’Agostino will offer Edible Garden goods in 29 of its combined stores in Manhattan, Brooklyn, and Westchester. Additionally, Edible Garden intends to work with Gristedes and D’Agostino to strategically display and arrange Edible Garden’s products inside of their stores, leveraging cutting-edge analytics and tried-and-true merchandising strategies. New branded displays will be set up with the merchandise at key spots inside the stores. Additionally, Edible Garden will collaborate with its procurement teams to choose the ideal SKU mix for each of the retail locations. All variations of 4″ potted herbs, hydro basil, butterhead lettuce, and all sorts of cut herbs in bags to preserve their freshness.
“We have a long-standing connection with Edible Garden and look forward to strengthening our cooperation by including their goods in our retail locations,” said Rick Rodriguez, Director of Produce at Gristedes. “They have consistently been a reliable partner, and we think their Zero-Waste Inspired® philosophy is consistent with the value we place on sustainability. Edible Garden is enhancing the customer experience by putting up branded displays for their goods in our retail spaces. We are excited to continue to develop our connection with Edible Garden as a trusted and progressive supplier.”
As per the company’s press release, Edible Garden’s CEO, Jim Kras, is pleased to strengthen his company’s distribution ties with the Gristedes and D’Agostino supermarkets in the greater New York City area. According to Mr. Kras, the expansion of the distribution relationship is additional evidence of the company’s strategy being successfully carried out as well as the rising popularity of the edible garden brand.
Image provided by Edible Garden Ag
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