Conception Nurseries, a cannabis company, has hired Kristian Andreassen as Senior Product Director. Andreassen has extensive experience in the cannabis industry, including breeding, commercial cultivation, and brand development. He is well-respected in the industry for his work with breeders and his expertise in cannabis tissue culture. In his new role, Andreassen will support Conception’s initiative to build a diverse group of cannabis breeders to meet the needs of the growing cannabis market. Conception is known for its diverse menu of strains and its royalty structure that ensures breeders continue to create high-quality strains in the future. Andreassen is excited to join the company as it is uniquely positioned as a market leader in offering clean plants with a large library of genetics for cultivators.
Conception Nurseries, a cannabis company, has hired industry veteran Kristian Andreassen as Senior Product Director. Andreassen has over a decade of experience in the cannabis industry, including breeding, commercial cultivation, and brand development. He has received numerous awards, including the Emerald Cup and High Times awards, for his work in the production of flower, pre-rolls, concentrates, and genetics. Andreassen is well-respected in the industry for his expertise in cannabis tissue culture and his track record of working with breeders to introduce stable, high-demand genetics to the commercial cannabis marketplace. He is widely considered to be a pioneer in the field.
In his new role at Conception Nurseries, Andreassen will support the company’s initiative to build a diverse group of cannabis breeders to meet the needs of the expanding cannabis market. Conception is known for its leadership in modeling genetic licensing and distribution for breeders, which has resulted in a uniquely diverse menu of strains that meets the changing market demand for different strain profiles. The company’s royalty structure also ensures that breeders will continue to create high-quality strains in the future.
Tawnie Scarborough, who is leading national expansion for Conception Nurseries, said that Andreassen is an incredibly well-respected and award-winning breeder with unparalleled cannabis tissue culture experience. She added that there is nobody she trusts more to take the lead on working with cannabis breeders across the United States.
The cannabis industry continues to face challenges with diseased plants and weakened genetics entering the market. Andreassen is excited to join Conception Nurseries as the company is uniquely positioned as a market leader in offering clean plants with an expansive library of genetics for cultivators at scale. He said that there is nothing else in the market like what has been assembled at Conception Nurseries and that he is impressed with how the team balances science, culture, business, and the art of cannabis. Andreassen believes that the company is poised to make a big impact on the market with its team and approach.
Image provided by Conception Nurseries
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