AgriBusiness Deals

Profile Products Acquires Quick Plug from Dümmen Orange to Expand Reach into Plant Propagation

Profile Products Acquires Quick Plug

Profile Products strengthens its strong horticulture product portfolio with the purchase of Quick Plug and solidifies the company’s position in the controlled environment agricultural market.

Quick Plug, a renowned producer of bonded growing media for plant propagation, was acquired by Profile® Products, according to an announcement. All Quick Plug products, technology, staff, and best-in-class facilities in the Netherlands, Canada, and Oregon, U.S., have been acquired from renowned Dutch floriculture company Dümmen Orange.

According to Jim Tanner, CEO of Profile Products, “with the addition of Quick Plug, we are able to not only expand our offerings to current ornamental customers and the controlled environment agriculture market, but we are also able to support food production to ensure food security around the world.” “We are thrilled to join a team of like-minded individuals that share our strategic vision of expansion through cutting-edge technology to provide dependable products,” the company stated.

Hugo Noordhoek Hegt, CEO of Dümmen Orange, said that Quick Plug’s initial focus was on increasing the propagation of tropical plants. “Quick Plug has effectively grown and developed its offering beyond the horticultural sector,” he added. “We think that Quick Plug has found a fantastic new home with the acquisition of Profile Products. Dümmen Orange will keep concentrating on its primary horticulture breeding and propagation activities.”

The acquisition broadens Profile Product’s expanding line of media products beyond the vital ingredients HydraFiber® advanced substrate, controlled release fertilizer, peat, and coir. For strong root systems and thriving growth, Quick Plug stabilized media products boost germination rates and efficiently manage water. Customers will be able to develop the best-growing media solutions to boost urban food production and improve the nurturing of all young plants by combining both company’s knowledge and cutting-edge goods.

Profile Product’s horticulture sector is expanding quickly with the fourth acquisition in two years and the second in three months. To boost production, even more, the company will shortly construct a new manufacturing plant. By acquiring them, Profile is strengthening its reputation as a dependable supplier of eco-friendly goods.

Brian Kura, managing director of Quick Plug, said: “We are proud to join Profile’s hard-working team, who shares our vision of bringing sustainable solutions to meet growers’ needs. We can offer greater client guidance and creative product solutions by merging our product offers and technologies.

Quick Plug joins Profile’s extensive global footprint, which includes proven technologies for erosion control, horticulture, specialty agriculture, sports field conditioning, and golf course construction and maintenance.

Image provided by Profile® Products

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