RLF AgTech Ltd (“RLF AgTech”), a company pioneering technological advancements in plant nutrition, has announced a 5-year distribution agreement with Kona, a leading distributor of agricultural products in Vietnam. The deal, valued at A$3.3 million, will provide RLF AgTech with broader market access in Vietnam via Kona’s robust distribution network of over 400 outlets.
Under the terms of this partnership, Kona will distribute RLF AgTech’s specialized crop nutrition products to Vietnamese farmers to enhance crop quality. In addition, this arrangement will extend RLF AgTech’s reach to a more extensive customer base and enable further penetration into the Vietnamese market.
RLF’s Managing Director Ken Hancock expressed his enthusiasm about the partnership: “We are delighted to announce this distribution collaboration with Kona in Vietnam. This move signifies the further expansion of our sales network in Southeast Asia and broadens the visibility of our brand throughout the region. Recognized as a progressive and assertive marketer in this vital market, we trust Kona to represent RLF Products diligently.”
The RLF team, based out of their Ho Chi Minh office established in November 2022, will work closely with Kona’s sales and technical teams to drive market visibility of RLF’s innovative technology. In addition, they will continue to promote awareness of the company’s cutting-edge plant nutrition products, supporting Kona’s retail network.
RLF and Kona share common objectives of providing quality, safe, and sustainable solutions to help Vietnamese farmers, most of whom (around 70%) operate on less than two hectares of land.
RLF AgTech is dedicated to offering innovative agricultural solutions to farmers in Vietnam and the broader South East Asian region, aiming to advance farming methods and boost crop yields and efficiency.
Image provided by RLF AgTech