Good morning readers, leading consultancy firm receiving strategic investment, a sustainability vision, new partnerships, and much more!
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Here are the top 10 CEA News of the week:
1- Agritecture Receives Strategic Investment From Priva
As a leading agritech solution for people and plants, Priva shares the same objectives to accelerate and empower the transition to smarter and resilient farming. Building on thousands of successful projects around the world since its creation in 1959, Priva benefits from unparalleled experience in the industry. Furthermore, its current CEO, Meiny Prins, leads the Sustainable Urban Delta Foundation, an organization seeking to inspire and support (mega)cities to become food-producing cities.
The investment will specifically fund the next stage of technology development for Agritecture, allowing the firm to intelligently connect CEA business owners with vetted equipment, technology, and financing providers from Agritecture’s Partner Network.
2- Infarm Publishes Its First Sustainability Vision
Infarm, the rapidly growing global vertical farming company, published a comprehensive Impact Vision Paper that states the company’s vision for the impact of the future of food. Infarm is the first company in the vertical farming sector that has outlined its strengths and challenges, plans, ambitions, and commitment to transparency and sustainability as such. The Vision Paper includes Infarm’s net-zero carbon approach and actions the company is taking in its ‘Big Four’ impact areas: local production and urban farming, land use and biodiversity, carbon and energy, and water.
Sudhanshu Sarronwala, Chief Impact Officer at Infarm: “In our Impact Vision Paper, we define our focus areas and set ambitious sustainability targets for the near future. As the first-mover, we outline both strengths and challenges. We hope that this encourages other Food and AgTech companies to take their approach to sustainability and transparency to the next level as well. While we have to produce more food than ever before to feed the growing population, we don’t have enough land or natural resources to do so as we have done till now. Therefore, we strongly believe in a new generation of Food and AgTech companies as a crucial alternative to traditional farming.”
3- Goodleaf Farms Partners With Well Juicery
Adding another checkmark to its commitment to better practices, Canadian juice and superfood beverage brand Well is announcing its partnership with indoor farming industry leaders GoodLeaf Farms.
This opportunity marks a significant step toward the brand’s mission of bringing fresher juices to Canadians. Based in Guelph, Ontario, GoodLeaf’s super spinach will travel the short distance to Well’s processing facility in Toronto, resulting in a fresher end product with higher nutritional values.
“The negative impact of current farming practices on the earth is a fact that many brands choose to ignore. At Well, we prioritize a sustainable process that looks to local supply first to ensure juices and elixirs are the best they can be – for both our consumers and our planet. If you are already invested in drinking ‘green juices,’ you should reach for the most nutritional and environmentally responsible option – when you choose Well, you’re also drinking the most delicious option on the market,” shares Well’s Co-Founder Jeff Tumbach.
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