- Seed Funding: Treetoscope, a Precision Irrigation Management startup, has successfully closed a $7 million seed funding round to fuel its R&D and market expansion.
- Unique Technology: Unlike traditional soil or tree trunk sensors, Treetoscope’s in-tree/plant sensors directly measure water uptake in real time, providing more accurate data for irrigation decisions.
- AI and Data Integration: The company’s platform combines AI, integrated weather data, satellite imagery, and other remote data to help growers schedule irrigations and ensure optimal crop health.
- Global Partnerships: Treetoscope has collaborated with leading agri-businesses like The Toro Company and Netafim, and is preparing for expansion into Mexico for the 2024 season.
- Impact on Water Conservation: The technology aims to address the global issue of water scarcity by enabling farmers to grow more with less water.
Treetoscope, a Tel Aviv-based startup specializing in Precision Irrigation Management, has closed a $7 million seed funding round. The funding aims to accelerate the company’s R&D initiatives and facilitate its expansion in North America and beyond. The round was led by Champel Capital, a European-Israeli venture capital fund, and other strategic investors like GlenRock fund, SeedIL, YYM-Ventures, Agrovision, NEOME, GN-Z11, and Earth.vc.
Breakthrough in Irrigation Management
Founded in 2021, Treetoscope offers a unique plant-based irrigation management platform. Unlike traditional methods that rely on soil or tree trunk measurements, Treetoscope’s in-tree/plant sensors directly measure water uptake in real-time. “Our technology is unlike any in the agtech space,” said Dotan Eshet, CEO of Treetoscope.
AI-Driven Decision Making
The platform integrates AI, weather data, satellite imagery, and other remote data to provide growers with a comprehensive dataset. This enables them to make more precise irrigation decisions, reducing water and other input costs. “The funding will enable us to expedite our research and to expand, improve, and carry out our mission to provide farmers with the tools they need to grow more with less water and inputs,” added Eshet.
Global Expansion and Partnerships
Treetoscope has already made significant strides in the global market. It has commercially collaborated with The Toro Company in North America and has been rigorously validated by Netafim, a global leader in sustainable agricultural irrigation solutions. The company is also preparing for expansion into Mexico for the 2024 season.
Addressing Water Scarcity
Amir Weitman, managing partner at Champel Capital, emphasized the impact of Treetoscope’s technology on water conservation. “Treetoscope has developed a unique solution to one of the most painful problems in the worldwide food chain, where water is becoming a rare, expensive commodity,” he said.