Key Takeaways:
- Strategic Partnership: Certhon, a horticultural engineering company, is expanding into North America in collaboration with DENSO, a mobility supplier, to focus on Controlled Environment Agriculture (CEA).
- New Headquarters Location: The companies will establish their North American headquarters in Southfield, Michigan, within the Greater Detroit area.
- Leadership Appointment: Jeffrey Landau has been named Director of Business Development, North America, bringing over eight years of experience in the CEA industry.
- Focus on Sustainable Agriculture: The partnership aims to advance agricultural technology, with an emphasis on productivity and sustainability.
- Global Expansion Efforts: This move reflects Certhon and DENSO’s broader efforts to enhance agricultural practices on a global scale.
Certhon Expands North American Operations With DENSO
Certhon, a company specializing in horticultural engineering and technology, has announced its expansion into the North American market. This expansion is being carried out in partnership with DENSO, a mobility supplier, with the goal of advancing Controlled Environment Agriculture (CEA) in the region.
The North American headquarters will be located in Southfield, Michigan, which is part of the Greater Detroit area. The location was selected for its proximity to an industrial hub, which may provide opportunities for collaboration and innovation in the field of agricultural technology. The expansion is intended to bring Certhon’s CEA solutions to the North American market, with a focus on promoting sustainable farming practices.
Leadership to Oversee North American Expansion
As part of this initiative, Certhon and DENSO have appointed Jeffrey Landau as the Director of Business Development for North America. Landau has over eight years of experience in the CEA industry and has a background in developing and implementing strategies within this sector. His experience in the North American market is expected to contribute to the expansion efforts.
“We are expanding our footprint into North America and collaborating with DENSO to introduce our CEA solutions to this market,” stated Lotte van Rijn, CEO of Certhon. “With Jeffrey Landau joining the team, we are focused on our ability to drive growth and provide sustainable farming solutions.”
Landau also commented on his new role, noting, “The Southfield headquarters places us in a location that could foster collaboration and innovation, which will be important for our success in this market.”
Landau will work alongside Richard van der Sande, Chief Operating Officer (COO) of Certhon, and Damion Schwarzkachel, Director of Sales for North America, to further develop the company’s presence in the region. Their collective experience is anticipated to support the growth of Certhon’s operations in North America.
Certhon Latest News
Certhon Unveils Artemy (2024/05/13)
Artemy, a collaboration between DENSO Corporation and Certhon, is an agricultural robot designed for commercial use. It uses advanced vision technology to harvest ripe truss tomatoes in greenhouse environments. Artemy has an automatic lane change function for navigating greenhouse lanes, and it can automate crate replacement and transfer to reduce physical strain. The robot operates safely alongside human workers, halting when obstacles are detected. It will be demonstrated at GreenTech Amsterdam, with future plans to continue developing technologies for greenhouse crop management.
Unveils Thevi, A Yield Forecasting Software (2024/04/29)
Certhon has introduced Thevi, a specialized yield forecasting software for lettuce growers. Thevi’s development involved extensive research into crop forecasting utilizing advanced imaging technologies to continuously monitor crop growth and health. Thevi offers accurate yield predictions by considering variables like indoor LED lighting and external weather conditions. The accessible, user-friendly dashboard ensures that growers can easily understand and apply the data in their daily management practices. Early adopters have reported remarkably accurate forecasts of lettuce weights, allowing them to adjust quickly and maintain high delivery standards, significantly enhancing their ability to serve customers better. Certhon plans to introduce Thevi to the global market at GreenTech Amsterdam.
Announce Commercial Collaboration in the Middle East and Africa With DENSO (2023/09/07)
Certhon and DENSO have officially started their commercial collaboration in the Middle East and Africa (MEA). The partnership combines Certhon’s horticultural knowledge with DENSO’s technical expertise to bring innovative solutions to the region. The collaboration aims to expand opportunities by rolling out new technology sectors throughout the MEA territory, coordinated from DENSO’s regional headquarters in Dubai and Certhon’s headquarters in The Netherlands.
DENSO Corporation Acquires Certhon: Celebration With Seed Planting (2023/09/01)
DENSO Corporation has acquired Certhon, a frontrunner in the development of greenhouse projects. The acquisition was commemorated with a symbolic seed-planting ceremony attended by employees and special guests to signify a fruitful future for both companies. The partnership aims to leverage both companies’ expertise and resources to foster innovation and sustainability within the horticulture sector. The Dutch Ministry also recognized the significance of this acquisition. The symbolic seed planted at the end of the ceremony represents the companies’ joint future and the “harvest of opportunities” they aim to realize.
DENSO Acquires Certhon Group (2023/08/01)
DENSO Corporation has acquired the full stake in Certhon Group, a Dutch horticultural facility operator, to accelerate the global expansion of DENSO’s agricultural production business. DENSO and Certhon have been collaborating to develop and sell agricultural greenhouses tailored to regional needs and finding solutions to future labor shortages. The acquisition aims to leverage the combined strengths of both companies to solve global food challenges and establish a food value chain business encompassing production, distribution and consumption.
Reveals A New Greenhouse Providing More Control (2022/11/17)
Certhon’s new SupriSun greenhouse offers complete control over lighting and temperature, providing an energy-efficient method for indoor gardening. The greenhouse uses customized screens, dimmable LEDs, and climate systems to adjust the climate while leveraging the power of the sun to reduce energy costs. SupriSun can be constructed separately or in conjunction with Certhon’s prior invention, the Gronos, and offers a controlled growth environment that prevents disease spread.
Wins Legal Battle Against PlantLab (2022/06/28)
The Hague Court of Appeal has ruled out PlantLab’s patents regarding the application of LED lighting in climate chambers as null and void in a legal battle with Certhon. The case originated in 2013 when PlantLab accused Certhon of patent infringement. The Dutch and European patents of PlantLab were declared invalid. PlantLab compensated Certhon for its legal costs. However, Certhon fears that PlantLab will continue patent applications based on the same principles.
Image provided Certhon
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