Key Takeaways
- Fruitist has introduced Snack Cups, a grab-and-go format featuring its premium blueberries.
- The new product is designed for portable, healthy snacking in lunchboxes, gyms, offices, and travel.
- Snack Cups extend Fruitist’s commitment to consistent size, flavor, and freshness, addressing the issue of “berry roulette.”
- The launch follows Fruitist’s growth to $400 million in annual sales and a valuation exceeding $1 billion.
- Starting in September, Snack Cups will be available across club stores, national retailers, and gourmet food outlets nationwide.
Fruitist Introduces Snack Cups for On-the-Go Consumers
Fruitist, the global superfruit brand, announced the launch of its Snack Cups, a new portable format aimed at making fresh fruit as convenient as packaged snacks. Each cup is filled with Fruitist’s signature premium blueberries, known for their consistent flavor, crunch, and freshness.
“People want tasty and nutritious snacks that fit their routines, so we created Snack Cups to meet them where they are,” said Steve Magami, Co-Founder and CEO of Fruitist.
From Harvard Debut to Retail Shelves
Snack Cups were first introduced earlier this year at Harvard Business School, where Magami spoke about the role of innovation in fresh food. The launch extends Fruitist’s mission to end “berry roulette,” ensuring every cup meets the brand’s quality standards.
Fruitist Builds on Rapid Growth
Since launching its first consumer products in 2020, Fruitist has grown into one of the fastest-rising companies in the fresh snack category. The brand recently surpassed $400 million in annual sales, earned a place on CNBC’s Disruptor 50 list, and reached a valuation above $1 billion.
Snack Cups mark the next stage in this expansion, adding a convenient format to complement the company’s global retail presence.
Availability and Market Expansion
Starting in September, Snack Cups will roll out to club stores, national and regional retailers, and gourmet outlets across the United States. Fruitist products are already sold in 28 countries and more than 12,500 retail locations across North America, reflecting its international reach.
