Key Takeaways
- Jim Trahanas joins Agrovision as Chief Technology Officer (CTO), bringing 16+ years of experience in technology, analytics, and automation.
- Trahanas will lead Agrovision’s technology strategy, integrating data, computer vision, autonomy, and predictive analytics to enhance operations and consumer experience.
- Previously served as Associate Partner & CTO at McKinsey & Company, overseeing 500+ engineers, data scientists, and product teams, driving over $1 billion in impact.
- Agrovision continues its rapid expansion, including reaching unicorn status, acquiring ZurGroup for premium cherries, and securing a $400 million credit facility for innovation.
- The appointment strengthens Agrovision’s leadership team, reinforcing its commitment to technological advancements and sustainable growth in the fresh fruit industry.
Agrovision Strengthens Leadership with Jim Trahanas as Chief Technology Officer
Agrovision, a global leader in premium superfruits, has appointed Jim Trahanas as Chief Technology Officer (CTO) to drive data-driven innovation and operational efficiency across its expanding global footprint.
With extensive experience in engineering, analytics, and automation, Trahanas will focus on leveraging Agrovision’s extensive data, integrating predictive analytics, and advancing digital infrastructure to enhance consumer experience, operational agility, and supply chain predictability.
“Technology is reshaping the fresh food category, and Agrovision is at the forefront of that transformation,” said Steve Magami, Co-founder and CEO of Agrovision. “As we scale our operations and expand our retail partnerships, Jim’s leadership in analytics and automation will allow us to continue delivering consistent, high-quality superfruits to customers everywhere. His expertise will be key in optimizing the end-to-end consumer experience—from harvest to store shelves—ensuring Agrovision remains a trusted leader in premium snacking.”
Trahanas Brings Global Tech Leadership & Strategic Expertise
Trahanas joins Agrovision from McKinsey & Company, where he served as Associate Partner & CTO for the Chemicals & Agriculture practice.
Key Highlights from Trahanas’ Career:
- Led large-scale technology transformations across Fortune 100 companies.
- Managed 500+ engineers, data scientists, and product teams, driving $1 billion+ in impact.
- Advised early-stage AgTech companies, shaping growth strategies and evaluating cutting-edge robotics, analytics, and software products.
“Agrovision has built an incredible foundation, integrating technology at every step to create a smarter, more responsive food system,” said Trahanas. “I’m excited to bring my experience, spanning multiple technology domains, to further scale Agrovision’s technical capabilities across predictive analytics, automation, and digital infrastructure. The potential to unlock new insights from our data and turn them into industry-leading innovations is immense, and I look forward to working with the team to accelerate this next phase of growth.”
Agrovision’s Continued Growth & Innovation
Over the past year, Agrovision has reached several key milestones, solidifying its position as a leader in the premium superfruit market:
- Achieved unicorn status, underscoring its global impact and rapid growth.
- Acquired Chile’s ZurGroup, expanding into the premium cherry sector.
- Secured a $400 million credit facility, supporting technological innovation and expansion.
- Expanded its superfruit portfolio across Latin America, Asia, and the U.S..
