Key Takeaways
- Edible Garden products are now available at new Urban Market and DUMBO Market locations in Brooklyn and Manhattan.
- The expansion includes fresh herbs, hydroponic basil, and value-added brands Pickle Party and Pulp.
- The move strengthens the company's footprint in high-density metropolitan neighborhoods.
- Products are grown and produced using the company’s controlled environment agriculture model.
- Company leadership highlighted alignment with local retail partners and sustainability goals.
Edible Garden Broadens Distribution Across New York City
Edible Garden AG Incorporated (Nasdaq: EDBL, EDBLW) announced that additional Urban Market and DUMBO Market locations in Brooklyn and Manhattan have begun carrying a selection of the company’s fresh cut and potted herbs, hydroponic basil, and value-added food brands. The expansion increases access to Edible Garden’s locally grown and clean-label products across high-density urban neighborhoods in New York City.
The new retail placements support the company's strategy of strengthening its presence in metropolitan markets where proximity to consumers, reduced food miles, and rapid replenishment are key operational considerations.
Retail Partners Focused on Urban Consumers
Urban Market is a neighborhood-oriented grocery retailer serving Brooklyn communities with a curated mix of everyday essentials, fresh foods, and locally relevant products. The stores emphasize convenience, quality, and value, catering to health-conscious shoppers seeking accessible fresh produce close to home.
DUMBO Market, located in Manhattan, positions itself as a modern specialty grocer offering premium fresh foods and thoughtfully sourced products. The retailer focuses on flavor, quality, and culinary inspiration, targeting customers interested in differentiated and better-for-you food brands alongside traditional grocery offerings.
Edible Garden stated that both retail partners align with its focus on local distribution and consumer demand for fresh and sustainably produced foods.
Product Range and Controlled Environment Agriculture Model
The newly added locations will carry Edible Garden’s living potted herbs, fresh cut herbs, and hydroponic basil, all produced using the company’s controlled environment agriculture (CEA) platform. In addition to produce, the stores will stock Pickle Party, Edible Garden’s line of fermented pickles and krauts, and Pulp, its fermented gourmet and chili-based sauces.
By offering both fresh produce and value-added food products, Edible Garden continues to diversify its retail offering while maintaining a clean-label and sustainability-focused approach.
Edible Garden's Leadership Perspective and Strategic Fit
Jim Kras, Chief Executive Officer of Edible Garden, commented on the expansion, stating, “Urban Market and DUMBO Market understand their communities and have built retail environments where quality, authenticity, and transparency matter.” He added that the locations align with the company’s focus on high-density urban areas where reliable supply, improved shelf life, and effective merchandising are critical.
Kras also noted that pairing locally grown herbs with value-added brands such as Pickle Party and Pulp supports Edible Garden’s Zero-Waste Inspired® mission while advancing its broader approach to disciplined and sustainable growth.
Edible Garden indicated that the additional locations further reinforce its retail footprint in New York City and support continued expansion within urban grocery channels.
