Key Takeaways
- Heliospectra announces the appointment of Denis Dullemans as Lead Global Greenhouse Sales, effective June 1, 2025
- Dullemans brings over 20 years of experience in horticulture and greenhouse lighting technologies
- He will lead global sales efforts for greenhouse solutions, supporting customer success and sustainability
- The appointment enhances Heliospectra’s regional team in the Netherlands and broader European outreach
- Focus will include expanding adoption of LED lighting technologies in commercial greenhouses
Heliospectra Expands Greenhouse Sales Leadership with Appointment of Denis Dullemans
Heliospectra AB (publ), a provider of intelligent lighting technology for controlled plant growth environments, has appointed Denis Dullemans as Lead Global Greenhouse Sales, effective June 1, 2025. The role positions Dullemans to lead the company’s sales strategy for the greenhouse segment, focusing on customized LED lighting solutions designed to improve crop quality, increase yield, and enhance operational efficiency.
“Denis has a proven track record in both lighting and complete greenhouse solutions,” said Bonny Heeren, CEO of Heliospectra. “His expertise, unique perspective and commercial insight will be instrumental as we continue to grow our footprint in the global greenhouse sector.”
Background in Horticulture and Greenhouse Technology
Dullemans brings over two decades of international experience in greenhouse and lighting technology, having held senior roles at Dutch Lighting Innovations (DLI), Dalsem, and Agrolux. His work has focused on market expansion and building partnerships with commercial greenhouse growers across global markets.
He will be based in the Netherlands, joining an existing team that includes Bram Meulblok, Piet Hein van Baar, Peter Klapwijk (a Heliospectra board member since 2023), and the local order management team in Breda. This regional structure supports Heliospectra’s strategy to strengthen its commercial, technical, and strategic capacity in Europe and beyond.
Heliospectra Focus on Data-Driven, Sustainable Lighting Strategies
In his new role, Dullemans will oversee Heliospectra’s global greenhouse sales initiatives, with a focus on applying data-driven and energy-efficient LED lighting systems that align with grower needs and sustainability goals.
“I’m excited to join Heliospectra and contribute to a company that is shaping the future of horticulture with innovative technology,” said Denis Dullemans. “Benefiting from their worldwide leadership position in dynamic LED lighting in AgTech and research for almost 20 years, I look forward to building out the greenhouse segment by working closely with growers around the world.”
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