Key Takeaways
- AgraME has rebranded as GROWTECH. MIDDLE EAST, integrating with GROWTECH. ANTALYA and GROWTECH. JAKARTA.
- The rebrand aligns with Informa’s “One Informa” strategy to unify global agricultural platforms.
- A Memorandum of Understanding was signed at GROWTECH. ANTALYA 2025 in Türkiye.
- The unified platform expands coverage across agriculture, animal health, and aquaculture sectors.
- The first edition under the new brand will take place September 8–10, 2026, in Dubai.
GROWTECH. MIDDLE EAST Integrates Regional Legacy with Global Platform
AgraME, the Middle East’s longest-running agriculture, animal, and aquaculture farming exhibition, has officially rebranded as GROWTECH. MIDDLE EAST, marking its integration into the broader GROWTECH exhibition network.
The transition connects the Dubai-based exhibition with GROWTECH. ANTALYA and GROWTECH. JAKARTA, forming a unified global platform aimed at linking agricultural innovators across continents. Organizers stated that the move builds on AgraME’s 17-year presence in the GCC while expanding international collaboration and market access.
Ahmed Khalil, Portfolio Director, said: “The evolution to GROWTECH. MIDDLE EAST represents the natural next step in our journey to serve the agricultural community. We're not changing who we are, we're amplifying our impact by connecting our region's producers with the best innovations from around the world.”
The rebrand aligns with Informa’s “One Informa” framework, which seeks to standardize and integrate events across its global portfolio.
MoU Signed at GROWTECH. ANTALYA 2025
The formal integration was marked by a Memorandum of Understanding (MoU) signing ceremony during GROWTECH. ANTALYA 2025 on November 19, 2025, at the ANFAŞ Expo Center in Türkiye.
GROWTECH. ANTALYA has positioned itself as a major greenhouse technologies trade fair. The 2024 edition hosted 684 exhibitors from 31 countries and welcomed 39,575 agricultural professionals, with international visitors accounting for 42% of attendance. The 2025 edition is projected to host more than 725 exhibitors from 36 countries and exceed 40,000 visitors.
The integration combines GROWTECH. MIDDLE EAST’s experience in GCC market dynamics and livestock and aquaculture sectors with GROWTECH. ANTALYA’s focus on greenhouse technologies, plant breeding, irrigation, seed development, and sustainable farming innovations.
First Edition Under New Brand Scheduled for September 2026
The inaugural edition of GROWTECH. MIDDLE EAST under its new identity is scheduled for September 8–10, 2026, in Dubai, UAE. Organizers indicated the three-day event will focus on business networking, product demonstrations, and knowledge exchange across agriculture, animal health, and aquaculture.
Engin Er, Exhibition Director at GROWTECH. EVENTS, said: “We are pleased to introduce the GROWTECH. brand to the Middle East, a region with tremendous potential for agricultural innovation and growth. The integration allows us to extend our mission of connecting agricultural professionals to new markets.”
Organizers stated that the unified platform is intended to facilitate collaboration among agricultural professionals, technology providers, investors, and policymakers, supporting food security, sustainability, and economic development objectives across the region.
For more information, visit the event website.
