AgTech Corporate Education Partnerships Precision Ag Univeristy Degrees

AgriFORCE Partners with City College of New York for a Unique Marketing Campaign

AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW), an agtech company dedicated to advancing sustainable cultivation practices and food and plant products, announced today that its UN(THINK) FOODS division is collaborating with the City College of New York’s BIC Master’s Program to develop a strategic marketing campaign for its upcoming product launches.

UN(THINK) FOODS aims to provide students in the BIC Master’s Program with a unique opportunity to collaborate closely with its team in developing a comprehensive 360-degree communication plan for their product launch.

The BIC Master’s Program at CCNY offers a unique portfolio-driven Branding + Integrated Communications degree, which amalgamates theory and practical learning. Students learn about the latest branding, marketing, and integrated communications strategies. In addition, the program equips students with the knowledge and skills to design, implement, execute, and monitor successful integrated campaigns.

“We are excited to team up with CCNY’s BIC Master’s Program and to have the opportunity to work closely with their students,” said Hernando Ruiz-Jimenez, General Manager of UN(THINK) FOODS. “We believe this collaboration will provide our team with valuable insights and ideas as we tap into a group of highly diverse and creative talent who truly are and understand our millennial target audience. We’re also thrilled to provide students with a unique hands-on learning experience as they create and present their communication plans for UN(THINK) FOODS.”

The student-led campaigns will be presented to UN(THINK) FOODS for evaluation on May 18, 2023.

UN(THINK) FOODS recently completed the qualification of its Awakened Flour and is selectively launching its product line for B2B customers in Canada and the U.S., with expansion plans into the direct-to-consumer market in the coming months. UN(THINK) Awakened Flour employs a patented 100% natural process that captures the wholesomeness of the grain, offering all the nutritional and dietary advantages of sprouted wheat while enhancing the flavor, texture, richness, and natural sweetness ideal for bread and pastries. UN(THINK) Awakened Flour uses 100% whole wheat kernel with no added ingredients.

Image provided by AgriFORCE Growing Systems

%d bloggers like this: