Key Takeaways
- Agro Care Growers has acquired a majority stake in Scandinavian greenhouse producer Nordic Greens.
- Mads Pedersen, the current majority shareholder, will retain a minority stake and continue as CEO.
- The acquisition is pending regulatory approval from competition authorities.
- Agro Care Growers expands its footprint in Scandinavia, ensuring year-round product availability.
- Nordic Greens Salat, established in 2022, will continue to operate independently.
Agro Care Growers Strengthens Its Position in Scandinavia
Agro Care Growers, a leading European tomato producer, has announced the acquisition of a majority stake in Nordic Greens, a Scandinavian greenhouse grower. This move is part of Agro Care Growers’ strategic expansion into the Scandinavian market, reinforcing its commitment to high-quality, year-round greenhouse vegetable production.
The two companies have been in intensive discussions over the past months, exploring potential synergies and a shared vision for the future.
“We are pleased to announce this partnership and to have Mads on board with his extensive experience and knowledge of the Scandinavian market,” said Kees van Veen, CEO of Agro Care Growers. “Together, we can ensure year-round product availability and improve service to our customers.”
The acquisition is currently awaiting regulatory approval, and Nordic Greens Salat, founded in 2022, will remain a separate entity.
Mads Pedersen to Continue as CEO of Nordic Greens
Following the acquisition, Mads Pedersen, the current majority shareholder, will retain a minority stake in Nordic Greens and continue in his role as CEO.
“For me personally, it was crucial to find a partner that could accelerate Nordic Greens into the future,” said Pedersen. “Agro Care Growers is Europe’s leading tomato producer and a family-driven company with strong values, and I look forward to our collaboration.”
Pedersen will continue to oversee the company’s operations, ensuring continuity in leadership and long-term strategic growth.
Agro Care Growers Expands Greenhouse Operations in Scandinavia
With approximately 500 hectares of greenhouse production across the Netherlands, France, Morocco, and Tunisia, the company is a major force in European tomato cultivation. The acquisition of Nordic Greens marks a significant step in strengthening its Scandinavian market presence.
Founded in 1948 by Alfred and Katrine Pedersen, Nordic Greens has been family-owned for generations. The company grows and markets tomatoes, peppers, and cucumbers at its greenhouse facilities in Bellinge, Denmark, and Trelleborg, Sweden. It holds strong partnerships with retailers and foodservice providers, operating under well-known brands such as Katrine & Alfreds, Pedersens Udvalgte, and Grøn Kærlighed.
A Long-Term Strategic Partnership
This partnership reflects Agro Care Growers’ long-term strategy of building strong, sustainable partnerships within the greenhouse vegetable industry. By leveraging Nordic Greens’ expertise and market presence, the company aims to:
- Ensure continuous product availability across Scandinavia.
- Strengthen operational efficiencies and supply chain integration.
- Enhance partnerships with leading retailers and foodservice providers.
