Key Takeaways:
- Amazon launches first Mississippi water replenishment project in collaboration with Arable and Mississippi State University.
- Project aims to reduce agricultural water withdrawals by 150 million gallons annually.
- Arable Mark 3 sensors, powered by Amazon Web Services, deliver real-time irrigation insights.
- Initiative complements Mississippi State’s Master Irrigator training program for sustainable farming.
- Amazon and Arable partnership supports goal of becoming water positive by 2030.
Amazon and Arable Address Aquifer Challenges
Amazon and Arable announced a joint water replenishment project in Mississippi to tackle declining levels in the Mississippi River Valley Alluvial Aquifer, which supplies water to more than 7 million acres of farmland. Since the 1970s, aquifer levels have dropped due to land use changes, agricultural expansion, and climate variability.
“Water sustainability requires innovative thinking and collaborative approaches,” said Brandon Oyer, Director of Energy and Water for Amazon Web Services. “By helping farmers adopt precision irrigation technology, we’re not only preserving a critical water resource, but also supporting the agricultural economy that depends on it.”
Arable Technology Powered by Amazon
The project will reduce water withdrawals by an estimated 150 million gallons annually, equal to the yearly supply of over 1,600 households. Farmers will be equipped with Arable Mark 3 sensors, which use Amazon-powered AI and machine learning to track soil moisture, weather, and crop water requirements.
Data from the sensors is processed through historical and real-time patterns to generate mobile app recommendations for more precise irrigation decisions.
“This AI-enabled technology transforms how farmers interact with their land and water resources,” said Jim Ethington, CEO of Arable. “By providing data-driven insights directly to farmers’ phones, we’re empowering them to make more precise water decisions.”
Collaboration with Mississippi State University
The project builds on Mississippi State University’s Master Irrigator program, which trains producers in sustainable irrigation, soil health, and water management. The combination of Amazon’s cloud technology, Arable’s sensors, and local training programs vows to improve water efficiency while supporting farm profitability.
Amazon and Arable Advance Global Water Goals
The Mississippi project adds to Amazon’s commitment to be water positive by 2030, ensuring the company returns more water to communities than it consumes. Amazon has already launched more than 30 water projects globally, projected to replenish over three billion gallons annually.
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