Key Takeaways:
- American Farmers Network (AFN) is at the forefront of establishing regenerative agriculture certification for grass-fed beef in the U.S.
- With USDA approval for its Regenerative Agriculture claim, AFN is ready to develop comprehensive certification criteria for the beef industry.
- CEO Sanin Mirvic emphasizes collaboration with regenerative alliances to refine and strengthen certification standards.
- The initiative aims to bridge the gap between regenerative agriculture principles and practical implementation, enhancing trust and credibility among consumers.
- AFN’s certification will focus on soil health, biodiversity, animal welfare, and social responsibility, offering a clear choice for ethically produced beef.
Pioneering Sustainable Beef Production
As the leading domestic producer of grass-fed beef, American Farmers Network (AFN) is leveraging its position to spearhead the development of regenerative agriculture certification standards. With existing USDA approval to label its products with the Regenerative Agriculture claim, AFN is uniquely equipped to guide the beef industry towards more sustainable and ethical practices.
Collaboration for Certification
Under the leadership of CEO Sanin Mirvic, AFN aims to collaborate with various regenerative alliances and organizations. The goal is to refine and strengthen the certification criteria, ensuring it encompasses the core values of regenerative agriculture. This collaborative effort seeks to merge the philosophical foundations of regenerative farming with practical, actionable standards, building a robust certification program that instills confidence among all stakeholders.
Enhancing Consumer Trust
AFN’s commitment to transparent and trustworthy meat choices is a cornerstone of its strategy. By introducing a certification seal supported by rigorous audits, the company intends to make ethically produced meat accessible to a wider audience. Consumers, armed with the assurance of a certification seal, can make informed decisions, supporting sustainable ranching practices with their purchases.
Expanding Regenerative Practices
The collaboration between AFN and third-party certifiers marks a significant step towards formalizing regenerative beef production standards. AFN is dedicated to working with its partners to increase the availability of regeneratively raised beef, encouraging more producers to embrace sustainable farming practices. This initiative not only benefits the environment and animal welfare but also aims to transform the agricultural landscape into a more sustainable and ethical sector.
Setting Standards for Sustainability
The certification criteria being developed will cover crucial aspects of beef production, including grazing management, soil health, animal welfare, and social equity. Ranches that meet these comprehensive standards will be formally certified, distinguishing their beef as a benchmark for sustainability and ethical production in the marketplace.
Photo by Priscilla Du Preez 🇨🇦 on Unsplash
