Key Takeaways:
- Anthropologie renews its partnership with Kiss the Ground for a second year, supporting regenerative agriculture through donations, awareness campaigns, and farmer grants.
- Over $250,000 raised through corporate and customer contributions has helped transition 25,000 acres to regenerative farming practices and funded over 200 farmers across the U.S.
- A new capsule collection of regenerative cotton basics is launching, featuring best-selling items made from third-party certified Regenagri® cotton in a wide range of sizes.
- Earth Month activations include in-store donation events and round-up campaigns, in partnership with Terrain, where every $10 donated supports the regeneration of 1 acre of farmland.
- The initiative reflects Anthropologie’s broader impact strategy, combining fashion with environmental stewardship and consumer engagement in the soil health movement.
Anthropologie Champions Regenerative Agriculture for Earth Month
Anthropologie, the global lifestyle and fashion brand, is marking Earth Month 2025 with a renewed focus on regenerative agriculture. Building on the success of last year’s campaign, the company continues its partnership with environmental nonprofit Kiss the Ground, aiming to increase awareness and tangible support for soil health and sustainable farming practices.
“As we enter the second year of our partnership with Kiss the Ground, we are continually inspired by their work,” said Kate Haldy, Head of PR, Communications and Impact at Anthropologie Group. “We’re excited to further amplify their efforts to protect our planet.”
Support for Farmers and the Regeneration Movement
Funding Farmland Transitions and Awareness Growth
Anthropologie’s partnership with Kiss the Ground has yielded measurable impact:
- $250,000+ in donations from the brand and its customers
- 25,000 acres transitioned to regenerative agriculture
- Over 200 farmers supported through direct grant funding
Evan Harrison, CEO of Kiss the Ground, emphasized the momentum of the collaboration: “Earth Day is a noteworthy time to reflect on our shared progress and double down on what’s next. Our collaboration will continue to inform and inspire consumers and companies to join the movement.”
Launch of Third Regenerative Cotton Collection
Sustainable Basics in Customer-Favorite Styles
As part of its Earth Month campaign, Anthropologie is launching its third capsule collection of regenerative cotton basics, featuring:
- The Colette Jeans
- The Billy Tee
- The Adi Jean
These garments are made from Regenagri® certified regenerative cotton, and are available in stores across the U.S. and UK as well as online.
“We are excited to unveil this drop in celebration of Earth Month,” said Richa Srivastava, Chief Creative Officer. “Each piece blends sustainability and style, designed for versatility and offered in an inclusive size range.”
Retail Events and Donation Campaigns Drive Engagement
Activating Stores to Support Soil Health
In collaboration with sister brand Terrain, Anthropologie will host in-store, donation-based Earth Month events. Customers can also round up their purchases at checkout to contribute to Kiss the Ground’s initiatives.
- Each $10 donation funds the regeneration of 1 acre of farmland
- All proceeds go directly to regenerative agriculture programs
These efforts reflect Anthropologie’s commitment to using its platform to foster environmental awareness and drive systemic change in the fashion and agriculture industries.
Fashion Meets Environmental Advocacy
Anthropologie’s Earth Month campaign represents a growing trend in integrating sustainability with lifestyle branding. By promoting regenerative agriculture through partnerships, product lines, and community engagement, the company aims to shape a consumer culture that values long-term environmental health.
As regenerative agriculture moves closer to mainstream adoption, Anthropologie’s contributions—both financial and educational—highlight how retail brands can be part of the solution.
