Sepehr Achard

A series of Magritte-inspired Surrealist artwork appeared outside the European Parliament – confronting policymakers with a visual warning about the future of farming in Europe, and a call to align the EU’s €386 billion farm subsidy system with the Green Deal. WeMove Europe, the independent campaign group made up of more than 750,000 people across Europe behind the stunt, have called for urgent CAP reform — demanding fairer subsidies, stronger market regulation, and greater support for sustainable, small-and medium-sized farms. The action is backed by a coalition of farmer groups, environmental organisations and over 100,000 citizens across Europe. They argue the current subsidy system rewards intensive agriculture at the expense of small and sustainable farms. Share The action is backed by a coalition of farmer groups, environmental organisations and over 100,000 citizens across Europe. They argue the current subsidy system rewards intensive agriculture at the expense of small and sustainable farms. More than five million farms have disappeared across the EU since 2005, while 80% of CAP funds go to just 20% of recipients. Polling released earlier this year shows up to 70% of farmers in Spain, Italy and Poland feel forgotten by policymakers — despite most expressing pride in their work and support for environmental action. Morgan Ody, a vegetable producer from Bretagne, France, and member of European Coordination Via Campesina (ECVC), says: “Alongside ensuring fair prices, a strong CAP budget is essential to tackle the challenges farmers face today. But that public money must be used to keep rural areas alive by regulating markets and supporting the transition to agroecology and more sustainable food systems – not to fuel the industrialisation of farming or line shareholders’ pockets.” Styled in homage to Magritte’s famous ‘Treachery of Images’, the artworks unveiled carry captions such as “Ceci n’est pas une pomme” and “Ceci n’est pas une ferme”. Their message: Europe’s farm policy no longer feeds people — it feeds corporate consolidation. The full collection is viewable at www.notfarming.com. The aim is to challenge outdated “postcard” perceptions of farming — and spark honest discussion among policymakers about who the current system really serves. In many European areas, one in three farms has ceased operations, while subsidised overproduction drives prices so low that some farmers earn less than it costs them to produce. In France and Spain, for example, milk is often sold below production cost — a market failure propped up by the CAP. Giulio Carini, communications manager at WeMove Europe says: “Our farming system is rigged. Small farmers are being pushed off the land while agribusiness giants cash in on public money. Discussions about the future of the CAP need to address what we are paying for, not just how much money is allocated to it. We need to support farmers and reward them for protecting our nature and climate, on which they rely. We’re calling on people across Europe to stand up for fair prices, healthy food, and a future where small sustainable farmers and nature can thrive. This is our moment to demand our EU leaders fix this broken system.” In full, the coalition is calling for: Fair prices for farmers that reflect the full cost of sustainable food production Stronger market regulation, including supply management and minimum price guarantees Greater support for small and medium-sized farms over industrial agribusiness A just transition to agroecology to protect soil health, climate, biodiversity, and food sovereignty Access to healthy, sustainable food for all, ensuring that good food is affordable and available, and that people can make real choices about what they eat, without hidden environmental or health costs. These reforms are essential not only for securing farmers’ futures, but also for delivering on the EU Green Deal — ensuring that Europe’s food system supports climate, nature and communities alike.

WeMove Europe Pushes for Urgent Reform of EU Farming Subsidies

A WeMove Europe art campaign outside the European Parliament called for reform of the EU's €386 billion Common Agricultural Policy (CAP).

by Sepehr Achard
3rd June 2025

U.S. Highbush Blueberry Council Launches Blueberry Boost Accelerator to Support Emerging Startups

The U.S. Highbush Blueberry Council & VentureFuel introduced the Blueberry Boost Accelerator to support startups utilizing blueberries.

by Sepehr Achard
3rd June 2025

Carbon Robotics announced the launch of Carbon AutoTractor, an autonomous tractor solution built to meet the day-to-day needs of farmers.

Carbon Robotics Appoints Don Listwin as Lead Independent Director

Carbon Robotics has appointed Don Listwin as Lead Independent Director to support its growth strategy and execution capabilities.

by Sepehr Achard
3rd June 2025

The inaugural Emirates Agriculture Conference and Exhibition concluded with a firm restatement of the important role of innovation and entrepreneurship in strengthening the agricultural sector and empowering farmers to contribute to the UAE's sustainable food security. Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court, the event took place at the ADNEC Centre Al Ain from 28 to 31 May 2025. The event witnessed wide participation from Emirati farmers, federal and government entities in agriculture, as well as youth, academics, innovators, entrepreneurs and the community. The final day of the event featured specialised panel discussions addressing the importance of strong national and international partnerships in supporting Emirati farmers, enhancing the sustainable agriculture ecosystem in the UAE, and empowering farmers through agricultural guidance programmes. During the opening ceremony, Najla Ahmed Al Midfa, Vice Chairperson and Managing Director at Emirates Growth Fund Vice Chairperson at Sharjah Entrepreneurship Centre (Sheraa), emphasised that the inaugural edition of the Emirates Agriculture Conference and Exhibition is a national event that recognises agriculture as a pathway to growth, a means of empowerment, and a key driver of the economy. She noted that the event is inspired by the vision of the nation's wise leadership, which regards the agricultural sector as a fundamental pillar of national security and a sustainable economy. It further underscores the importance of elevating agriculture as a national priority and a genuine economic opportunity. She said: "At the Sharjah Entrepreneurship Centre, we are witnessing a new generation of Emiratis who do not wait for opportunities but create them. They are investing in smart agricultural technologies that will shape the future of the sector. In this spirit, the Emirates Growth Fund was established, with support from the Emirates Development Bank (EDB), to empower innovative national companies in agriculture and food security. The Fund provides flexible investments while allowing the entrepreneurs to manage their projects independently, as our role is to empower, not to control." Al Midfa emphasised that achieving lasting success relies on true collaboration among farmers, entrepreneurs, investors, and policymakers. This collective effort is essential for turning investments in agriculture into investments for the nation and future generations, thereby strengthening food security and advancing economic and environmental sustainability A session titled Entrepreneurship in the Agricultural Sector - Challenges and Opportunities explored key areas for boosting entrepreneurship in agriculture. During the panel discussions, participants focused on topics such as financing agricultural projects and supporting local products to improve their standing in both domestic and international markets. The panels also addressed challenges and opportunities, the importance of investing in innovative and entrepreneurial ideas, and how to turn those ideas into bankable projects. The session was moderated by Mr. Manea Ahmed Alkaabi, CEO of Emirates Beekeepers Company and Chairman of the Hatta Traders Council. The session explored mechanisms to support sustainable projects and promote investment in the agricultural sector. The speakers included Sultan Salem Al Shamsi, Director of the National Agriculture Centre; Shaker Fareed Zainal, Chief Business Officer of the Emirates Development Bank (EDB); Sara Al Nuaimi, CEO of Sharjah Entrepreneurship Center (Sheraa); and Dr. Fuzan Alkhalidi, Director of Programmes and Initiatives Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI). They highlighted the most important challenges in financing agricultural projects. A special session was held with the winners of the Sheikh Mansour bin Zayed Agricultural Excellence Award in the 'Innovation' category, celebrating their achievements, creativity, and innovations. It showcased their journey in the sector, their experiences developing their projects, the challenges they faced, and the factors that contributed to their success. The session also highlighted the lessons learned and best practices that can inspire farmers and entrepreneurs in the agricultural sector to promote innovation and sustainability. This session was presented by Eng. Noura Saeed Al Nuaimi, Lead Researcher at the Abu Dhabi Agriculture and Food Safety Authority, and featured insights from the winners: Eng. Hamad Musabah Al Tunaiji, Mr. Rashid Salim Al Ketbi, Mohammed Albuainain Al Mazrouei, and Hassan Juma Al Zaabi.

Emirates Agriculture Conference and Exhibition Highlights Role of Innovation in UAE’s Food Security Strategy

The Emirates Agriculture Conference and Exhibition took place from May 28–31, 2025, at the ADNEC Centre Al Ain.

by Sepehr Achard
2nd June 2025

Lufa Farms & Walmart Canada Partner to Offer Rooftop-Grown Produce in Montreal

Walmart Canada is now selling hyperlocal produce grown by Lufa Farms atop its Marché Central Supercentre in Montreal.

by Sepehr Achard
2nd June 2025

Mondelēz International Joins 100+ Accelerator to Advance Sustainable Innovation

Key Takeaways Mondelēz International becomes the sixth corporate partner in the 100+ Accelerator program, joining companies like AB InBev and Unilever. The initiative supports global startups focused on sustainability in […]

by Sepehr Achard
2nd June 2025

AgTech Growth: Weekly Roundup of Developments Across Precision Ag, CEA, and Plant Science

Explore AgTech growth with John Deere's acquisition of Sentera and investments boosting digital agriculture technologies.

by Sepehr Achard
1st June 2025

Karla Garcia: Empowering Growers Through Education and Practical Support in Vertical Farming

Karla Garcia combines roles as CEO of Microgreens FLN and technical service specialist at Hort Americas Mexico.

by Sepehr Achard
31st May 2025

Felipe Hernandez: Expanding Urban Farming Access Through Modular Technology at Hexagro

Felipe Hernandez outlines the origins of Hexagro, born from his design thesis addressing pesticide overuse in Costa Rica.

by Sepehr Achard
31st May 2025

Michael Oster: Leading Saffron Tech’s Transition into Commercial Vertical Farming

Michael Oster, CEO of Saffron Tech, discussed his entry into agriculture after more than two decades in energy and real estate.

by Sepehr Achard
31st May 2025