Key Takeaways
- Mexican avocado imports to the U.S. are projected to reach 2.5 billion pounds in the 2025–2026 season, according to Avocados From Mexico.
- The forecast reflects strong size availability and promotable volume throughout the year.
- Approximately 280 million pounds of avocados are projected to be available for the Big Game.
- Promotional programs are positioned to support major retail demand periods, including summer and Cinco de Mayo.
Avocados From Mexico® Projects Record Import Volumes For 2025–2026
Avocados From Mexico announced that Mexican avocado imports to the United States are projected to reach a record 2.5 billion pounds during the 2025–2026 season. According to the organization, this represents the highest volume of avocados Mexico has ever supplied to the U.S. market.
The projection reflects continued availability across preferred sizes, consistent fruit quality, and volume suitable for retail promotions throughout the year.
Avocados From Mexico® Highlights Supply Strength And Promotional Readiness
The forecast is supported by Mexico’s growing conditions, including favorable weather patterns, steady rainfall, and ongoing investment in agricultural best practices. Mexico remains the only origin capable of supplying the U.S. market with avocados at commercial scale year-round, due to its microclimate, soil composition, and established production expertise.
“The Mexican avocado industry continues to raise the bar — not just for itself but for the global sector,” said Alvaro Luque, President and CEO. “This record-breaking projection isn't just about volume — it's about confidence. Confidence in quality, confidence in size availability, confidence in promotable supply, and confidence that our promotional programs are built to support our partners year-round.”
Planning For Peak Retail Demand Periods
Supply availability is expected to be particularly relevant for high-demand periods. For the upcoming Big Game, approximately 280 million pounds of Mexican avocados are projected to be available, according to the organization. This builds on fall demand programs, including college football-related promotions.
Beyond football season, volume availability is expected to support retail planning for Cinco de Mayo and the summer months. The organization stated that its promotional programs are designed to support sustained demand across multi-week periods rather than single events.
“As avocado consumption in the U.S. has more than doubled over the past decade, our role has evolved beyond simply supplying fruit,” said Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution. “We are a strategic partner to retailers, combining dependable volume with programs that help turn demand into results at shelf.”
Industry Context And Avocados From Mexico® Economic Footprint
The Mexican avocado industry includes more than 200 importers, 91 packers, and approximately 35,000 growers, many operating small, family-owned orchards. According to industry data cited by the organization, the sector supports more than 42,000 U.S. jobs and contributed $7.5 billion to U.S. economic output in 2024.
As the leading supplier of avocados to the U.S. market, Avocados From Mexico® stated it will continue focusing on supply reliability, quality standards, and coordinated retail support across both peak demand events and year-round consumption.
