Key Takeaways
- Beck’s introduces SeedIQ™, a new AI-powered product management platform for corn and soybeans
- Platform integrates proprietary research data, performance metrics, and agronomy insights
- SeedIQ provides field-specific recommendations and printable product insight sheets
- FARMserver® integration planned for summer 2026
- Tool designed to support confident product placement and management decisions
Beck’s Introduces SeedIQ™ to Enhance Product Management Decisions
Beck’s, the largest family-owned seed company and the third largest seed brand, has announced the launch of SeedIQ™, described as the industry’s first product management platform designed to help farmers maximize the performance of every hybrid and variety.
Powered by artificial intelligence, SeedIQ integrates data from multiple internal research programs and field trials. These include Root Reveal™, Silk Reveal™, Kernel Reveal™, Product Characterization Research (PCR), the Local Evaluation and Agronomic Research Network (LEARN) plots, Practical Farm Research (PFR)®, Choice trial data, and broader performance datasets. The platform also incorporates insights from Beck’s agronomy and product teams.
“SeedIQ brings together decades of research and real-world performance data into one easy-to-use platform,” said Scott Beck, president of Beck’s. “Our goal is to give every product the opportunity to perform at its best by helping farmers make confident, informed decisions.”
AI-Powered Recommendations and Field-Level Insights
SeedIQ generates tailored product recommendations based on a farmer’s management practices, field conditions, relative maturity preferences, and location. After answering a few guided questions, users receive recommendations within minutes via mobile or web access.
The platform provides downloadable and printable product insight sheets outlining fit, management considerations, and key watchouts. These materials are designed to support on-farm discussions and product placement strategies.
Tom Uthell, a Beck’s dealer in Effingham, Illinois, said, “It puts the full depth of knowledge behind every hybrid and variety at my fingertips in seconds—delivering in-depth data that once took hours to compile. The data and recommendations can be used right on the farm to better understand hybrids inside and out, make confident placement decisions, and build action plans that maximize yields and ROI in today’s tight margins.”
Beck’s Plans FARMserver® Integration for Expanded Precision Capabilities
Beck’s indicated that SeedIQ will integrate with its precision farming technology platform, FARMserver®, beginning in summer 2026. The integration is expected to provide field-by-field recommendations aligned with precision agriculture workflows.
Farmers can access SeedIQ through the company’s website by selecting a crop—corn or soybeans—and entering management details. Beck’s encourages users to consult with local representatives or dealers to review recommendations and finalize product plans for the season.
According to the company, SeedIQ is intended to centralize research data and agronomic knowledge into a single, user-friendly platform that supports informed decision-making across diverse farming operations.
