Key Takeaways:
- Series C round led by Lead Edge Capital to accelerate global expansion
- Company delivers AI-powered feed inventory monitoring with 99% accuracy
- Customers include Cargill, Wayne-Sanderson Farms, and Hanor
- Technology reduces waste, prevents outages, and improves profitability
- Paul Bell, former Dell executive, joins Board of Directors
BinSentry Funding and Expansion
BinSentry, a technology company specializing in AI-powered sensors and software for the animal feed supply chain, announced the close of a $50 million Series C funding round led by Lead Edge Capital. The investment will fuel the company’s global expansion efforts following a year of doubling its revenue and maintaining a 0% customer churn rate.
BinSentry’s solar-powered, self-cleaning sensors offer real-time monitoring of on-farm feed levels with 99% accuracy, replacing manual inventory checks and helping to prevent feed outages. The data integrates with a mobile dashboard to enable feed mills and agricultural enterprises to forecast demand more accurately, reduce waste, and improve operational efficiency.
Industry Position and Growth
The company supports leading animal agriculture businesses in North America and Brazil. Earlier this year, BinSentry signed an agreement making Cargill the exclusive distributor of its feed inventory management platform in Brazil. The company currently monitors over 40,000 bins and reports year-over-year growth of 100%.
Aaron Darr, Principal at Lead Edge Capital, said the firm has been watching under-served areas of the agricultural supply chain for opportunities to apply software and automation. “BinSentry is exactly the kind of company we look for: a proven business with real customer traction using AI, real-time data, and automation to solve critical problems,” Darr said.
BinSentry Technology and Customer Impact
BinSentry’s platform converts sensor data into actionable insights that can reduce transportation costs, optimize process control, and improve feed conversion ratios. These improvements help address challenges such as feed waste, outages, and misaligned budgets. Customers also benefit from flexible options, including no upfront costs and a lifetime product warranty.
“Our mission is to bring innovation, precision and visibility to one of agriculture’s most overlooked but critical challenges: feed logistics,” said Ben Allen, CEO of BinSentry. “With the support of our investors, we’re continuing to expand globally and help large agricultural companies operate more efficiently, safely, and profitably.”
BinSentry Leadership Addition
Paul Bell, a former member of Dell’s executive committee with experience in scaling global operations, will join BinSentry’s Board of Directors to help guide the company’s expansion strategy.
Market Context
The global agtech sector, valued at $15–$17 billion in 2021, is projected to grow to $28–$33 billion by 2026, driven by strong investment in automation, data-driven solutions, and crop improvement technologies. BinSentry’s position at the intersection of AI, precision agriculture, and operational efficiency aligns with these growth trends,
