Blue Radix, the market leader and specialist in autonomous growing, has recently become a member of AVAG, the industry association for the greenhouse technology sector in the Netherlands. As the 77th organization to join the association, Blue Radix’s membership marks a significant milestone in the advancement of digital technologies and advanced solutions for the horticultural industry.
AVAG is proud to welcome Blue Radix as a member, recognizing the company’s expertise and network in the field of digital technologies for autonomous growth. Historically focused on greenhouse builders, installers, and suppliers, AVAG acknowledges the growing demand for digital services in the context of autonomous growing. By becoming a member, Blue Radix brings valuable knowledge and experience to the association and opens doors for collaboration with other AVAG companies to offer comprehensive solutions to customers.
Annie van de Riet, president of AVAG, expresses her delight at Blue Radix’s decision to join the association, stating, “We see in the market an increasing demand for digital services in the context of autonomous growing. Blue Radix has become a serious player in this field. In cooperation with other AVAG companies, total solutions can be offered. This fits in well with the needs of our customers.”
Ronald Hoek, CEO of Blue Radix, shares his excitement about joining AVAG and emphasizes the company’s unique and complementary profile within the membership group. Blue Radix aims to contribute to the growth of the horticultural sector and to build knowledge in the field of artificial intelligence through its membership in AVAG. Hoek expresses his eagerness to collaborate with other members to strengthen the joint offering of Dutch greenhouse technology suppliers in the international arena.
Blue Radix’s mission aligns with its membership in AVAG, as the company’s goal is to enable growers to optimize their greenhouse operations with the help of artificial intelligence. By leveraging AI and advanced technologies, Blue Radix empowers growers to make data-driven decisions and enhance their yields while reducing costs. Joining AVAG represents another step toward achieving this mission for Blue Radix.
The rapid growth of the world’s population has led to an increasing need for healthy and safe food. To meet this demand, greenhouse production is scaling up globally. However, the limited number of experienced growers poses a challenge. Blue Radix addresses these global challenges by offering AI-based services that provide growers with a “digital brain” for their greenhouses. The company’s Crop Controller service allows growers to manage larger areas and increase yields while optimizing resource utilization and reducing costs.
AVAG, as the leading industry association for greenhouse builders and technology suppliers, supports its members through lobbying, quality assurance, innovation, labor market developments, internationalization, and sustainability initiatives. The association aims to strengthen the Dutch horticultural sector by fostering collaboration and driving innovation. AVAG-affiliated companies are committed to delivering high-quality products, services, and operations tailored to specific markets, crops, and climates.
Blue Radix’s membership in AVAG not only benefits the company but also contributes to the advancement of autonomous growing and the horticultural sector as a whole. By bringing together expertise in digital technologies and greenhouse technology, Blue Radix and AVAG can foster innovation, drive collaboration, and propel the Dutch greenhouse technology industry to new heights in the international market.
Blue Radix is an independent specialist and market leader in autonomous growth. The company develops automated intelligence for nearly all daily decisions and actions in greenhouses. With the global population increasing rapidly, there is a growing demand for healthy and safe food. Blue Radix addresses these challenges by offering AI-based services that equip growers with a “digital brain” for their greenhouses. The Crop Controller service enables growers to manage larger areas and achieve higher yields while reducing costs.
AVAG is the leading industry association for greenhouse builders and greenhouse technology suppliers. The association supports its members through strategic pillars such as lobbying, quality assurance, innovation, labor market developments, internationalization, and sustainability. AVAG’s goal is to strengthen the Dutch horticultural sector by fostering collaboration and driving innovation. AVAG-affiliated companies are dedicated to providing high-quality products, services, and operations tailored to specific markets, crops, and climates.
Image provided by Blue Radix