Key Takeaways
- Ceradis B.V. names Lon Kreger as VP of the Americas and Oceania, and Robert Nemeth as VP of EMEA
- Appointments align with Ceradis’ strategy to enhance market execution and regional leadership
- Both executives bring extensive experience in agri-inputs, biologicals, and global commercialization
- Kreger and Nemeth will oversee commercial operations, regulatory affairs, and product pipeline development
- Ceradis continues its focus on sustainable, customer-driven solutions in plant nutrition and crop protection
Ceradis Expands Executive Leadership to Support Regional Growth
Senior appointments reflect strategic focus on localized market execution
Ceradis B.V., a developer of environmentally friendly plant nutrition and crop protection solutions, has announced two senior leadership appointments to strengthen its global footprint and operational capabilities. The company has named Lon Kreger as Vice President for the Americas and Oceania, and Robert Nemeth as Vice President for the Europe, Middle East, and Africa (EMEA) regions.
“Aligned with our growth strategy, we are reinforcing our regional leadership to sharpen market execution and accelerate delivery of sustainable, high-impact solutions,” said Willem-Jan Meulemeesters, CEO of Ceradis.
Leadership Profiles and Responsibilities
Experienced executives to lead commercial and operational strategies
In his new role, Lon Kreger will oversee Ceradis’ commercial strategy in North and South America as well as Oceania. Since joining the company in 2024, Kreger has played a key role in driving market expansion and leading the launch of products such as FytoFert® S, a microbial-based sulfur fertilizer, and CeraBox®, a dry-formulated biological seed treatment.
Kreger brings over 16 years of experience in global agribusiness, with previous leadership roles at NewLeaf Symbiotics, MagrowTec, Heliae Development, Loveland Products, and Arysta LifeScience.
Robert Nemeth, who joined Ceradis in 2022, assumes leadership over EMEA operations following his tenure as Business Development Manager for the region. In that role, he advanced the regional expansion of Ceradis’ biological product offerings, including sulfur- and phosphonate-based technologies. His background includes roles at Sumitomo Chemical Agro Europe and Timac Agro.
As regional vice presidents, both Kreger and Nemeth will be responsible for strategic planning, regulatory affairs, distributor partnerships, and customer success across their respective territories.
Advancing Ceradis’ Global Sustainability Mission
New leadership to support farmer-focused innovation and regional relevance
With these appointments, Ceradis aims to further its mission of delivering science-based, sustainable ag inputs tailored to specific regional needs. The company continues to emphasize localized leadership as a lever for growth and customer impact.
“We’re pleased to welcome Lon and Robert to our executive team,” Meulemeesters added. “Their combined expertise and leadership will be instrumental in driving commercial growth, strengthening relationships with our partners, and delivering long-term value for farmers and the agricultural ecosystem.”
