Key Takeaways
- Cultura Technologies acquired BIG Consulting, LLC, a provider of agribusiness intelligence and analytics.
- BIG Consulting will continue operating under its existing brand.
- The acquisition expands business intelligence and data analytics across Cultura’s portfolio.
- BIG brings experience across agronomy, energy, feed, grain, retail, and financials.
- The transaction reflects a shared focus on advancing data-driven decision-making in agribusiness.
Cultura Technologies Announces Acquisition Of BIG Consulting
Cultura Technologies announced the acquisition of BIG Consulting, LLC, a provider of business intelligence and data analytics solutions for the agribusiness sector.
Founded in 2015, BIG Consulting specializes in transforming complex agricultural datasets into actionable insights through customized dashboards, advanced reporting, and strategic consulting. The firm has supported agribusinesses across the Midwest United States in improving operational efficiency, performance visibility, and risk management.
Expanding Business Intelligence Capabilities Across Agribusiness
Rich Reynertson, President of Cultura Technologies, said the acquisition strengthens business intelligence capabilities across Cultura’s collective of companies. He noted that BIG Consulting combines analytics, consulting, and industry expertise to help customers turn agri-food data into informed decisions.
BIG Consulting brings domain expertise spanning agronomy, energy, feed, grain, retail, and financial operations. According to the companies, this breadth aligns with Cultura Technologies’ strategy of supporting agribusinesses with integrated software and data solutions.
Continuity For Customers And Operating Model
BIG Consulting To Retain Brand And Operations
BIG Consulting will continue to operate under its current name, ensuring continuity for existing customers while gaining access to Cultura’s broader relationships, resources, and industry expertise.
Cultura Technologies acquired BIG Consulting from two of BIG’s long-standing customers and investors, ALCIVIA and New Vision Co-op.
Matt Ashton, Chief Executive Officer of New Vision Co-op, said the transaction supports the continuation of BIG Consulting’s capabilities and innovation while providing additional scale and resources under Cultura’s ownership.
Stakeholder Perspectives On The Transaction
Rodney Balvitsch, Interim Chief Executive Officer of ALCIVIA, described the acquisition as a milestone for BIG Consulting, stating that Cultura’s scale and alignment support its ongoing operations within the agriculture industry.
Kent Schultz, Chief Executive Officer of BIG Consulting, said the collaboration with Cultura Technologies is intended to broaden the firm’s insights and services while maintaining value and continuity for clients.
Cultura Technologies Strategic Rationale And Industry Outlook
Cultura Technologies stated that the acquisition reflects a shared commitment to advancing agricultural data analytics and supporting the evolving needs of agribusinesses. By combining BIG Consulting’s analytics expertise with Cultura’s platform and market reach, the company aims to strengthen data-driven decision-making across the agriculture value chain.
Both organizations indicated that the transaction positions BIG Consulting to continue focusing on innovation and service delivery while contributing to Cultura Technologies’ broader agribusiness software ecosystem.
