Key Takeaways:
- Culver’s pledged $1 per rental or digital purchase of “Green and Gold,” up to 100,000 streams.
- The goal was reached, resulting in a $100,000 donation.
- Funds were distributed to Farmer Angel Network, Farm Family Wellness Alliance, and National FFA.
- The donation continues Culver’s commitment through its Thank You Farmers® Project.
- Since 2013, Culver’s has raised over $6.5 million to support agricultural education and rural communities.
Culver’s Donation Reaches $100,000
Earlier this year, Culver’s committed to donating $1 for every rental and digital purchase of the film “Green and Gold,” with a cap of 100,000 streams. Following a successful streaming launch, Culver’s has fulfilled its pledge with a $100,000 donation to three agricultural organizations.
Beneficiaries of the Donation
The funds were distributed as follows:
- Farmer Angel Network – Providing resources and community events to support farmer well-being.
- Farm Foundation-led Farm Family Wellness Alliance – Expanding wellness and mental health services for farmers and their families.
- National FFA – Preparing young agricultural leaders through hands-on learning and educational programs.
“Green and Gold” Film Connection
The film “Green and Gold” tells the story of Buck, a Wisconsin dairy farmer played by Craig T. Nelson, who makes a daring bet on the 1993 Green Bay Packers. “We’re honored that ‘Green and Gold’ resonated with audiences so much that it made Culver’s donation not only possible, but incredibly significant,” said Anders Lindwall, director and co-writer. “It feels really special to see the work our crew put in to tell this story directly impact farmers everywhere.”
Culver’s Long-Term Commitment
The donation is part of Culver’s Thank You Farmers® Project, which has raised more than $6.5 million since 2013 to support agricultural education and rural communities. “This donation to provide support for the farmers who feed our communities is what the Thank You Farmers Project is all about,” said Alison Demmer, Culver’s Senior Public Relations Manager. “We’re so proud to bring attention to important stories about the lives of farmers like those seen in ‘Green and Gold.’”
