Agriculture Awards

Denso Corporation’s Automatic Wins Platinum A’ Design Award

The A' Design Award announced Denso Corporation's Automatic as the winner of the Platinum A' Design Award in Robotics & Automaton.
Image provided by DENSO Corporation.

Key Takeaways:

  • Denso Corporation’s Automatic robot wins the Platinum A’ Design Award in Robotics.
  • The design addresses the labor shortage in agriculture with a user-friendly harvesting robot.
  • Features include human-robot collaboration enhancements and hygienic design.
  • The award motivates Denso to continue innovation in robotics for sustainable agriculture.
  • The design team comprises members from various Denso Corporation divisions.

The A’ Design Award, a prestigious recognition in robotics design, has announced Denso Corporation’s Automatic as the recipient of the Platinum A’ Design Award in the Robotics, Automaton and Automation Design category. This award highlights the innovative nature of Automatic’s design in the robotics industry.

Addressing Agricultural Challenges

Automatic’s award-winning design tackles the urgent need for labor-saving solutions in harvesting, a crucial issue as the global agricultural workforce declines. By creating a robot that is easily accepted and integrated by workers, Denso Corporation’s design aligns with industry trends and offers practical benefits for the agriculture sector.

Innovative Design Features

The Automatic harvesting robot distinguishes itself with features that promote human-robot collaboration. Its eyes, visible from any angle, provide a sense of security, while its soft, fully-tapered surface and pearl-like finish reduce intimidation and foster a sense of affinity. Additionally, the robot’s top surface is designed to be free of dirt-accumulating recesses, ensuring hygiene in harvesting environments.

Recognition and Future Aspirations

The recognition from the A’ Design Award serves as a motivation for Denso Corporation’s team to pursue further excellence and innovation in their projects. This award inspires the company to continue exploring advancements in robotics technology that can benefit the agriculture industry and contribute to a sustainable society.

Design Team

The design of Automatic was executed by a talented team at Denso Corporation. The team included Hideyuki Nishino and Go Handa from the Food Value Chain Business Development Division and Production Engineering Division, respectively. Directors Takaomi Hasegawa and Tomoki Ikoma contributed from the Food Value Chain Business Development Division and Design Division, while Yuji Kawahara represented the Mobility Electronics R&D Division. The team also included Seisho Inada, Hiromu Arihara, Yuko Kanda, and Jihye Kim from various Denso Corporation divisions.

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