Key Takeaways
- DTN introduces DTN Ag Hub to unify grain origination and agribusiness sales intelligence
- Platform includes Grain Intelligence, Farm Intelligence, and Grain Discovery solutions
- Grain Discovery, acquired in 2025, supports digital bids, e-sign contracts, and traceability workflows
- Farm Intelligence builds on Farm Market iD datasets to support sales and territory strategy
- DTN Ag Hub leverages proprietary data covering 95% of U.S. farms
DTN Unveils DTN Ag Hub to Streamline Agribusiness Decision-Making
DTN, a global data and technology company focused on agricultural intelligence, has announced the launch of DTN Ag Hub, a data-driven platform designed to support agribusinesses, grain buyers, and ag retailers in making more informed buying and selling decisions.
The Ag Hub is intended to reduce reliance on fragmented systems and manual workflows by connecting market intelligence across grain origination and agribusiness sales. The platform integrates insights into a single environment to improve coordination between teams operating from farm gate to grain markets.
“Our customers do not operate in silos, and their technology should not either,” said Grey Montgomery, General Manager for Agriculture at DTN. “These product advancements deliver the connected insights our customers need to see opportunity sooner, move faster and make smarter decisions, from farm gate to grain market.”
DTN Ag Hub Combines Grain Intelligence and Digital Execution
DTN Ag Hub includes the newly launched Grain Intelligence and Farm Intelligence suites, as well as Grain Discovery, which DTN acquired in 2025.
Grain Intelligence provides farm- and draw-area-level yield data, on-farm storage inventory estimates, and operator-level insights to support grain origination decisions. The solution integrates with major ERP and CRM systems to streamline workflows and reduce the need for multiple disconnected platforms.
Grain Discovery complements these insights by enabling digital bids, electronic contracts, CRM tools, and traceability workflows. The platform is designed to help buyers engage growers, manage compliance requirements, and accelerate deal execution.
The company stated that over the course of 2026, it plans to further unify Grain Intelligence and Grain Discovery within DTN Ag Hub, allowing users to move from data analysis to transaction execution in a connected environment.
DTN Expands Sales Intelligence with Farm Intelligence
Farm Intelligence, part of DTN Ag Hub, builds on the company’s Farm Market iD datasets and is aimed at ag retailers, cooperatives, and input manufacturers. The platform links field-level data to land operators and overlays crop, acreage, yield, and input usage data to support market sizing, territory prioritization, and customer engagement strategies.
The company reports that DTN Ag Hub incorporates proprietary farm data covering 95% of U.S. farms, along with draw-area supply models and four decades of experience delivering market insights.
According to the company, the launch reflects a broader effort to connect intelligence and operational workflows across the agricultural ecosystem, helping customers respond to market volatility and improve overall efficiency.
