Key Takeaways
- Edible Garden introduced Gourmet Greens Hydroponic Basil at Hannaford Supermarkets across the U.S. Northeast
- The launch expands an existing retail relationship and strengthens the company’s branded product strategy
- Gourmet Greens basil is produced using controlled environment agriculture to improve shelf life and reduce food waste
- The rollout supports Edible Garden’s focus on regional retailers and operational efficiency
Edible Garden Introduces Gourmet Greens Hydroponic Basil at Hannaford
Edible Garden AG Incorporated (Nasdaq: EDBL, EDBLW) announced that its Gourmet Greens Hydroponic Basil is now available at Hannaford Supermarkets, expanding the company’s branded product presence within the regional grocery chain. The launch builds on an established partnership between the two companies and reflects a shared focus on freshness, quality, and efficient supply chains.
Hannaford Supermarkets, founded in 1883 and headquartered in Scarborough, Maine, operates nearly 190 stores across Maine, New Hampshire, Vermont, Massachusetts, New York, and Connecticut, providing Edible Garden with broad regional exposure across the Northeast.
Product and Production Strategy at Edible Garden
Gourmet Greens is a distinct brand within Edible Garden’s portfolio, offering premium hydroponically grown basil cultivated using the company’s proprietary controlled environment agriculture systems. The product is designed to deliver consistent quality, extended shelf life, and reduced shrink, addressing key priorities for both retailers and consumers.
Jim Kras, Chief Executive Officer of Edible Garden, said, “The availability of Gourmet Greens Hydroponic Basil at Hannaford reflects our ability to scale differentiated branded products with leading regional retailers. By leveraging our controlled environment agriculture platform and regional production capabilities, we can deliver consistent, high-quality basil that enhances shelf life, reduces shrink, and supports Hannaford’s commitment to responsible sourcing—while driving value for our business.”
Retail Expansion and Market Positioning
The expanded availability of Gourmet Greens Hydroponic Basil aligns with the company's strategy of deepening relationships with regional grocery retailers through branded offerings that improve in-store performance and customer satisfaction. By utilizing localized production and CEA systems, the company aims to support retailers with reliable supply, reduced food waste, and consistent product standards.
The Hannaford rollout represents a continued step in Edible Garden’s broader effort to grow its branded portfolio while reinforcing its position in the controlled environment agriculture and fresh produce segments.
