Key Takeaways
- Fieldin names co-founder Iftach Birger as its new Chief Executive Officer
- Birger previously served as COO, overseeing product development and strategic growth
- The company plans to expand into new markets and deepen AI-driven capabilities
- Fieldin’s platform currently manages over 700,000 acres and 10,000 connected machines
- The company focuses on operational visibility and efficiency in permanent crop production
Fieldin Leadership Transition to Support Strategic Growth
Fieldin, a farm operations management platform focused on permanent crops, has announced the appointment of Iftach Birger as its new CEO. Birger, who co-founded Fieldin in 2013, most recently served as the company’s Chief Operating Officer, playing a key role in its product and market expansion across the U.S., Israel, and Australia.
As CEO, Birger will focus on expanding Fieldin’s geographic footprint, establishing technology partnerships, and continuing the company’s development of AI-driven tools for modern agriculture.
Track Record in Operational Growth and Industry Partnerships
During his tenure as COO, Birger helped scale Fieldin’s offering to serve a customer base that includes Olam, Select Harvests, and Taylor Farms, while also overseeing collaborations with equipment providers such as ARAG and PAS. These partnerships have contributed to a broader technology ecosystem around Fieldin’s core platform.
Fieldin reports eight-figure annual revenue, with over 80 employees globally. Its platform is now deployed across 700,000 acres and manages more than 10,000 connected machines at over 35,000 sites.
Focus on AI and Farm Automation
In his remarks, Birger noted that AI integration will be a priority, particularly in areas of farming that have remained unchanged for decades. “I believe AI will play a major role in driving efficiency across areas of farming that haven’t changed in decades—spraying is just one example,” he said.
He also emphasized the potential of AI to accelerate product development, enabling the company to bring new solutions to market more efficiently while continuing to address the day-to-day needs of growers.
Operational Platform for Permanent Crops
Fieldin’s platform is built for high-value permanent crops including nuts, grapes, citrus, berries, and olives. The system uses smart sensors retrofitted to existing equipment such as tractors and sprayers to capture real-time operational data. This data feeds into a centralized dashboard, giving growers visibility into equipment use, workflows, labor performance, and more.
The platform is designed to help growers reduce downtime, improve traceability, and increase productivity, while also supporting sustainability goals through early detection of issues and more efficient resource use.
Fieldin’s Continued Focus on Data-Driven Farm Management
With this leadership transition, Fieldin aims to strengthen its position in the farm management technology market, with continued emphasis on scalability, automation, and precision operations. The company is backed by investors including Fortissimo Capital, Zeev Ventures, ICON Accelerator, and Akkadian Ventures.
