Key Takeaways
- Fragaria Fruits Pvt. Ltd., a high-tech farming company, has raised USD 2 million in seed funding to expand its operations and accelerate the commercial production of premium strawberries, blueberries, and raspberries.
- The round was led by WEH Ventures and Rainmatter, with participation from Spiral Ventures, Perpetual Capital, and prominent angel investors including Sashi Kumar, CEO of Akshayakalpa Organic.
- Funding will be used to scale indoor vertical farming operations, enhance supply chain infrastructure, and support the official market launch of the company’s premium brand, Oh! Fruits.
- Founded in 2024, Fragaria Fruits combines agricultural technology with advanced cultivation practices to modernize India’s fruit production.
- The company is expanding from its pilot farm in Chennai to a new large-scale facility in Bangalore, targeting 120 kg of premium strawberries per day.
Fragaria Fruits Secures Funding to Advance India’s Berry Farming Industry
Fragaria Fruits Pvt. Ltd., a technology-driven fruit farming company, has announced the completion of a USD 2 million seed funding round to scale its high-tech indoor farming operations. The company aims to redefine India’s fresh fruit market by offering locally grown, high-quality berries under its premium consumer brand, Oh! Fruits.
The round was led by WEH Ventures and Rainmatter, with additional participation from Spiral Ventures, Perpetual Capital, and a group of angel investors including Sashi Kumar, CEO of Akshayakalpa Organic. The investment will enable Fragaria Fruits to expand its vertical farming capacity, pilot new berry varieties, and strengthen its supply chain for year-round production.
“We believe Fragaria is solving a major supply chain inefficiency in India’s fruit industry,” said Rohit Krishna, Partner at WEH Ventures. “Their innovative approach to climate-resilient, tech-enabled farming is a game-changer in the premium produce space.”
Combining Technology and Agronomy for Premium Fruit Production
Founded in 2024 by Harish Varadharajan (India), Damian Lopez-Salazar (Mexico), and Timothy van Niekerk (South Africa), Fragaria Fruits integrates controlled environment agriculture, AI-driven monitoring, and precision growing systems to produce berries with consistent flavor, freshness, and quality.
The company’s pilot farm in Chennai successfully demonstrated year-round strawberry production through advanced hydroponic systems. Building on that success, Fragaria Fruits is now scaling to Bangalore, where it expects to achieve a daily output of 120 kilograms of premium strawberries.
“This funding will help us scale our operations faster and reach more consumers with consistently high-quality fruits,” said Timothy van Niekerk, co-founder of Fragaria Fruits. “It marks a significant milestone in our mission to create India’s most trusted and beloved fruit brand.”
Oh! Fruits by Fragaria Fruits: A Modern Brand for a Modern Market
Fragaria Fruits operates under its consumer-facing label Oh! Fruits, a brand positioned to deliver fresh, flavorful, and responsibly grown produce to Indian consumers. The company focuses on bridging the gap between quality and accessibility in the premium fruit category — a market segment historically reliant on imported products.
With this funding, Fragaria plans to:
- Expand production capacity for strawberries, blueberries, and raspberries.
- Strengthen cold chain logistics and supply networks across southern India.
- Continue R&D to refine climate-adaptive, high-yield cultivation techniques.
