Key Takeaways:
- Agrovision has rebranded as Fruitist, aligning its corporate identity with the successful consumer brand launched in 2020, reflecting its growth into a $1B+ global fruit business.
- Fruitist reported $400M in sales over the past 12 months, driven largely by the rapid success of its Premium Jumbo Blueberries, which have tripled in volume year-over-year.
- The brand is expanding beyond blueberries into blackberries, raspberries, cherries, and snackable formats to serve growing demand for fresh, functional snacks.
- Fruitist’s vertically integrated model and global supply chain allow it to deliver premium fruit year-round, now reaching 12,500+ retail locations across 28 countries.
- The rebrand coincides with new backing from the Dalio Family Office and Aliment Capital, reinforcing Fruitist’s position as a major player in health-conscious consumer food trends.
Fruitist Emerges as New Identity for Agrovision
Fruitist, the new corporate name for Agrovision, represents a major strategic shift as the company embraces its role as a leading global consumer brand in fresh produce. Initially introduced in 2020, the Fruitist brand has quickly become synonymous with premium superfruit and is now the face of a business that has surpassed $1 billion in lifetime revenue.
“With Fruitist, we’ve built a brand that consumers actively seek out,” said Steve Magami, CEO of Fruitist. “Elevating it to our company name reflects where we’re headed—and the opportunity we see in redefining how the world snacks.”
From Better Berries to Billion-Dollar Brand
Breakout Growth in Premium Blueberries
Over the past year, Fruitist generated $400 million in sales, driven in large part by its Premium Jumbo Blueberries, known for their size, crunch, and flavor. These berries have seen sales triple year-over-year, far outpacing the already-strong 22% CAGR seen in the premium berry segment between 2019 and 2024.
Certified non-GMO and naturally high in antioxidants, Fruitist berries offer both flavor and function, appealing to the growing number of consumers prioritizing nutrition and immune support in their food choices.
“We’ve all experienced ‘berry roulette,’” said Magami. “Fruitist eliminates that uncertainty by delivering consistent, high-quality fruit every time.”
Global Supply Chain, Backed by Technology and Investment
Fruitist Delivering Premium Fruit, Year-Round
Fruitist attributes its consistent quality and rapid scale to a vertically integrated operational model—owning and operating its own farms while deploying proprietary tech across the supply chain. This has enabled the company to build what it believes is the world’s first fully controlled, global blueberry supply chain capable of delivering fresh fruit 52 weeks a year.
Investors have taken notice. The Dalio Family Office and Aliment Capital recently joined as strategic backers, signaling confidence in Fruitist’s differentiated model and market opportunity.
New Markets, New Products, and Global Momentum
Fruitist Expanding Reach and Product Lines
While blueberries remain Fruitist’s flagship, the company is expanding into adjacent superfruits such as blackberries, raspberries, and cherries. It is also developing new snackable formats for health-conscious, mobile consumers who are reshaping the fresh snacking category.
With a presence in 12,500+ retail stores across North America—including major chains like Costco, Whole Foods, Trader Joe’s, and Walmart—Fruitist is accelerating retail growth and product velocity. International expansion is also a key focus, particularly in Asia and the Middle East.
