Key Takeaways:
- Groundwork BioAg announces leadership transition as Dr. Yossi Kofman becomes chairman of the board.
- Alon Werber, former CEO of Pixellot and board member at Netafim, appointed Chief Executive Officer.
- Company aims to expand global footprint and strengthen its role in regenerative agriculture and carbon removal.
- Rootella® inoculants currently applied on 5.5 million acres worldwide; Rootella Carbon program attracting high demand.
- Investors suggest Groundwork BioAg could reach “gigacorn” status by enabling one gigaton of carbon removal.
Groundwork BioAg Expands Leadership to Drive Global Growth
Groundwork BioAg, a provider of mycorrhizal solutions for agriculture and durable carbon dioxide removal, has announced a leadership transition. Co-founder and CEO Dr. Yossi Kofman will assume the role of chairman, while Alon Werber will join the company as its new Chief Executive Officer.
Founded in 2014, Groundwork BioAg has established itself as a market leader in soil health and climate-smart technologies, with products and programs active in 23 countries, including the United States, Brazil, India, and China. The company’s Rootella® inoculant portfolio is currently applied on 5.5 million acres, while its Rootella Carbon program, launched in 2023, enables growers to generate revenue through durable carbon credits.
“As I move into the role of chairman, I am grateful for the entire Groundwork BioAg team, our partners, and growers who put their trust in us,” said Dr. Kofman. “Now is the right moment to usher in new energy and perspective to carry this vision even further.”
Incoming CEO Alon Werber Brings Global Expansion Expertise
Alon Werber brings decades of experience scaling technology-driven businesses. As CEO of Pixellot, an AI-powered sports video company, he led its growth into more than 70 markets. He also served on Netafim’s board strategy committee, contributing to the expansion of one of the world’s largest precision irrigation firms.
“Groundwork BioAg stands out for its pioneering technology at the crossroads of agriculture and climate solutions,” Werber said. “Together, we will accelerate expansion, push the boundaries of climate innovation, and deliver lasting impact for the industry and the planet.”
His appointment signals a focus on operational excellence, scaling production capabilities, and meeting increasing global demand for regenerative agriculture and carbon sequestration solutions.
Groundwork BioAg’s Position in Climate and Agriculture
The agriculture industry is facing growing pressure to adopt regenerative farming practices and carbon-smart technologies. Demand for traceable, farm-level carbon credits is increasing, with businesses seeking programs that can demonstrate long-term environmental impact. Groundwork BioAg’s Rootella Carbon initiative has already attracted strong interest, resulting in a waiting list of growers.
Board member Nelson Switzer, managing partner at Climate Innovation Capital, commented: “Yossi’s leadership has built Groundwork BioAg into a global force in regenerative agriculture and durable carbon removal. Now, with Alon’s track record of scaling innovative companies, the company is poised to accelerate growth, impact, and returns even faster.”
Outlook for Growth and Carbon Impact
Groundwork BioAg is positioning itself as a major player in both agricultural innovation and climate solutions. Some investors project the company could become a “gigacorn” within the next decade, achieving one gigaton of durable carbon removal.
With leadership transition underway, the company states it is well positioned to deepen its market share, expand its technology platforms, and continue delivering solutions that improve soil health, boost yields, and support long-term climate resilience.
