Key Takeaways
- New Brand Identity: Pacific Coast Trading Company has rebranded to Grown Up Fresh Produce Company to reflect its evolution into a vertically integrated partner for growers and customers.
- Commitment to Sustainability: The rebrand aligns with the company’s mission to champion sustainability and well-being through agriculture.
- Enhanced Digital Experience: The newly redesigned website offers a modern user experience, showcasing the company’s values, grower partnerships, and premium produce.
- Investment in Growers: Grown Up Fresh is expanding its commitment by investing in small and medium-sized growers and entire harvests, ensuring supply chain reliability.
- Future Growth: The company plans to expand its grower network, introduce exclusive products, and strengthen sustainable farming practices.
Pacific Coast Trading Company Evolves into Grown Up Fresh Produce Company
Pacific Coast Trading Company, a trusted distributor of organic and conventional produce, has officially rebranded as Grown Up Fresh Produce Company. This transformation reflects the company’s strategic shift from a trading model to a vertically integrated partner, ensuring stronger grower relationships and a more sustainable future.
A Mission Rooted in Sustainability
The rebrand marks a significant milestone in Grown Up Fresh’s journey. Founded in 2017 as an extension of Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company), the company has grown into a key player in the produce supply chain.
The new identity aligns with the company’s mission: “To champion sustainability and excellence in every seed we plant and every relationship we nurture, from dirt to door.”
Investing in Growers and Strengthening Supply Chains
A Shift Toward Long-Term Partnerships
As consumer demand for transparency and sustainability grows, Grown Up Fresh is investing directly in small and medium-sized growers and committing to entire harvests. This ensures:
- Reliable supply chains for customers.
- Financial stability for growers through long-term commitments.
- Sustainable agricultural practices that safeguard farmland for future generations.
Leadership Perspective
Sara Thompson, Vice President of Grown Up Fresh Produce Company, explained the motivation behind the transition: “When we started as a trading company, we didn’t own inventory or commit to entire crops. Over time, we realized that to truly support our growers and meet consumer expectations, we needed to invest in their success. Today, we’re not just connecting growers to customers; we’re partnering with them every step of the way.”
A Redesigned Website to Reflect a New Era
The rebrand includes a modernized website, offering:
- Vibrant visuals and a refreshed design to enhance user experience.
- A deeper look into the company’s values and partnerships.
- Expanded access to premium, sustainably sourced produce.
