Key Takeaways
- JSR Farming has acquired Isuria (formerly Yorkshire Feedstuffs), expanding its footprint in the agricultural feed and commodity sectors.
- The acquisition strengthens JSR Farming’s integrated operations by combining its experience in arable farming and animal nutrition with Isuria’s expertise in commodity trading and logistics.
- All 32 Isuria employees will join the company, ensuring continuity and stability for customers and suppliers.
- The move reinforces the company’s long-term commitment to agricultural innovation and sustainable growth across the UK.
JSR Farming Strengthens Position in Feed and Commodity Markets
The acquisition of Isuria marks a strategic expansion for JSR Farming, bringing together two family-owned agricultural businesses with complementary strengths and shared values. Isuria, based in Hessle, East Yorkshire, is well known for its experience in commodity sourcing, feed production, and logistics.
“We’ve known the team at Isuria for many years and have always respected the way they do business,” said Bernard Hoggarth, Chairman of JSR Farming Group. “Their expertise in trading, specialist feeds, and logistics complements our own operations. This is a natural fit—two family-run businesses uniting with shared values and a common goal to grow responsibly and deliver quality at competitive prices.”
Seamless Integration and Continued Service
All 32 Isuria employees will transfer to JSR, ensuring operational continuity and maintaining strong relationships with existing customers. The acquisition enables both teams to leverage combined capabilities in commodity trading and feed manufacturing while benefiting from JSR Farming’s wider resources and investment strategy.
“Joining JSR marks an exciting new chapter for our team,” said Gina Brown, Founder and Managing Director of Isuria. “We’re proud of what we’ve built over the years. Becoming part of JSR Farming allows us to maintain our standards while benefiting from the scale and long-term vision of a larger organization.”
