Key Takeaways:
- Legend Seeds and Partners Brand form an alliance to improve efficiencies, share expertise, and tackle industry challenges while maintaining independence.
- Partners Brand gains access to IMPACT Enlist soybeans and YieldMaster Solutions biologicals, while Legend Seeds will distribute Bayer-traited products through Partners Brand.
- Both companies emphasize the importance of collaboration between independent seed companies to deliver innovative agricultural solutions.
- Leaders from both companies highlight the benefits of the alliance, including strengthened market positions, expanded product offerings, and long-term farmer success.
Legend Seeds and Partners Brand have announced a strategic alliance aimed at leveraging their strengths as independent seed companies to enhance efficiencies, share industry expertise, and improve strategic planning. The collaboration enables both companies to work together while maintaining their independence, offering advanced seed solutions that address industry challenges.
Expanding Product Portfolios
The alliance allows both Legend Seeds and Partners Brand to expand their product offerings. Partners Brand will now have access to Legend Seeds’ IMPACT Enlist soybeans and YieldMaster Solutions biologicals. Meanwhile, Legend Seeds will distribute Bayer-traited products through Partners Brand, enhancing their overall portfolios and providing customers with more options for agricultural solutions.
Glen Davis, CEO of Legend Seeds, shared his enthusiasm about the partnership, saying, “Though we serve different geographies, this alliance with Partners Brand is a natural fit. We share the same principles—hard work, integrity, and a focus on delivering the best products to our customers.”
Strengthening Market Position
Tim Bratland, President of Legend Seeds, emphasized the strategic advantages of the alliance, noting that it strengthens both companies’ positions as leaders in the seed industry. “By leveraging our strengths, we are equipped to offer advanced solutions that position farmers for long-term growth and profitability,” Bratland stated.
The collaboration is designed to meet the evolving needs of farmers by offering a more comprehensive range of seed solutions, including cutting-edge genetics and biological products that support sustainable agricultural practices.
Commitment to Innovation and Customer Success
Partners Brand Co-Founder and Product Manager, John Larimer, highlighted the shared commitment to innovation, saying, “By merging our expertise and commitment to innovation, we’re confident this partnership will deliver greater value to our customers, helping them succeed in the evolving agricultural landscape.”
Brad Smith, General Manager of Partners Brand, called the alliance a “game-changer,” adding that “combining our expertise enables us to offer a more comprehensive selection of seed options tailored to our customers’ specific operational challenges.”
