Agriculture Investments

Lely Invests in Grassa to Scale Grass Valorisation Technologies

Lely has invested in Grassa through a cooperation agreement supporting a two-year pilot to industrialize grass valorisation in the Netherlands.
André van Troost, CEO of Lely (On the left) and Grassa CEO Rieks Smook (On the right). Image provided by Grassa.

Key Takeaways

  • Lely has invested in Grassa through a cooperation agreement supporting a two-year pilot to industrialize grass valorisation in the Netherlands.
  • The investment funds the installation of a large-scale grass processing facility in Gelderland, enabling new protein extraction and fibre processing capabilities.
  • Farmers participating in the initiative will be compensated for grass proteins delivered, creating the potential for a new revenue model.
  • The partnership aims to accelerate sustainable dairy farming by improving nutrient efficiency and reducing environmental impact.
  • Lely sees strategic value in exploring whether grass processing can evolve into a scalable business model for farmers.

Lely Invests in Dutch Scale-Up Grassa to Advance Grass Processing Innovation

Lely has announced a strategic investment in Dutch agri-tech scale-up Grassa, formalized through a cooperation agreement that deepens the companies’ joint efforts to elevate grass valorisation as a new agricultural opportunity. The investment supports Grassa’s two-year pilot project to scale up grass processing across the Netherlands.

The initiative signals Lely’s intent to explore future opportunities in grass-based value creation while contributing to more sustainable dairy production. This marks a notable strategic move for Lely, known for its automation and dairy technology portfolio, as it evaluates grass processing as a potential additional business model for farmers.


New Processing Facility Enables Protein Extraction at Scale

Infrastructure to Support Protein and Fibre Separation

The project includes installing a large-scale grass press in Gelderland, where farmers will deliver fresh grass. The facility will separate grass juice—processed into high-quality proteins usable in animal feed and potentially future human nutrition—from ‘opened’ grass fibre.

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