Key Takeaways
- M2i Group and Pherobio have entered into a long-term cooperation agreement.
- The partnership covers technical, industrial, and commercial collaboration in pheromone-based biocontrol.
- The agreement includes mutual supply of active ingredients and reciprocal product distribution.
- The collaboration targets faster development and deployment of pheromone-based solutions, particularly for maize and rice.
M2i Group And Pherobio Formalize Long-Term Partnership
M2i Group and Pherobio announced the signing of a long-term cooperation agreement, marking a new phase in collaboration between the two companies active in biocontrol and pheromone-based crop protection.
The agreement was concluded during a meeting held in Yangling, China, at the end of November, involving Philippe Guerret, Chief Executive Officer of M2i Group, and Cui Yinzhong, Chairman and Chief Executive Officer of Pherobio. The companies stated that the partnership is intended to support the continued development of the global biopesticides sector.
M2i Group And Pherobio Outline Scope Of Cooperation
The long-term agreement includes technical, industrial, and commercial cooperation. It covers the mutual supply of active ingredients, reciprocal commercial arrangements for the distribution of finished products in each company’s respective markets, and a broader framework for technological collaboration and joint innovation.
Both companies indicated that they plan to strengthen cooperation in research and development by combining their technology platforms, expertise, and field trial networks. The objective is to accelerate the development and registration of new pheromone-based solutions, reduce time-to-market for new products, and expand the range of crops and pest targets addressed.
Focus On Research, Development, And Deployment
The collaboration is expected to support the broader deployment of pheromone-based biocontrol solutions in field crops, with a particular focus on maize and rice. According to the companies, the partnership is intended to help address increasing regulatory and environmental constraints by expanding access to alternative pest management tools.
“I am very pleased to conclude this highly synergistic partnership between our highly complementary product lines, technology platforms and geographic footprints,” said Philippe Guerret.
“We are delighted to partner with M2i Group, whose leadership in biocontrol and international presence perfectly complement Pherobio’s strengths in pheromone innovation and manufacturing in China,” said Cui Yinzhong. “By joining forces, we will be able to accelerate the development and adoption of pheromone-based solutions in major crops and key markets, and provide farmers with more effective and environmentally friendly alternatives for pest management.”
