Key Takeaways
- Exclusive Partnership: Powerplants becomes the sole distributor and service provider for Maan Horti Automation’s Growcoon dispensers in Australia and New Zealand.
- Local Support: Growers in the region will have access to expert assistance and spare parts to maintain operational continuity.
- Automation and Sustainability: Growcoon supports automated propagation while using biodegradable materials.
- Shared Vision: Both companies focus on advancing high-tech and sustainable horticultural practices.
- Strategic Expansion: The partnership supports Growcoon’s broader international rollout.
Powerplants to Represent Growcoon in Australia and New Zealand
Maan Horti Automation has selected Powerplants as its exclusive partner for distributing, servicing, and maintaining Growcoon dispensers in Australia and New Zealand. The agreement was officially signed at GreenTech 2025, held at RAI Amsterdam, and represents a key milestone in the regional expansion of Growcoon technology.
This arrangement ensures that growers now have access to local expertise and ongoing technical support, providing greater reliability for those implementing Growcoon-based propagation systems.
Growcoon: Biodegradable and Automation-Friendly
Growcoon is a fully biodegradable plug holder designed for seed and cutting propagation. It allows for automated planting and transplanting while supporting root development and reducing plastic waste. Over recent years, investments in automation have helped establish Growcoon as a scalable system suitable for large-scale horticulture.
With the addition of local support via Powerplants, growers using the system in Australia and New Zealand will benefit from faster maintenance, access to spare parts, and guidance tailored to regional needs.
Alignment on Efficiency and Sustainability Goals
Powerplants specializes in automation solutions for horticulture, with a focus on improving productivity and resource efficiency. The company’s integration of Growcoon dispensers complements its portfolio of high-tech systems and fits its broader efforts to support sustainable food and plant production across the region.
Edwin Kruiper of Maan Horti Automation commented on the collaboration: “We’re thrilled to welcome Powerplants as our partner. They truly understand the challenges the industry faces—and we’re proud they see Growcoon as part of the solution.”
Alastair McLean of Powerplants added: “Our commitment to innovation and collaboration allows us to make a meaningful contribution to sustainable food supply and plant production in Australia, New Zealand, and Southeast Asia.”
