Merge Impact, a blockchain-powered agricultural measurement and data solution, has partnered with EarthOptics, a soil data measurement and mapping company, to connect regenerative and organic farmers to verified soil carbon outcomes. Through this partnership, brands will have complete visibility into the connections between soil outcomes, climate goals, and producer impact. The partnership benefits the entire food value chain, from providing new revenue streams for farmers to giving consumers peace of mind about the sustainability of their food choices.
The Merge Impact and EarthOptics partnership allows brands to reliably demonstrate their timely and meaningful progress toward their climate commitments to consumers. According to a recent study, 56% of consumers would be more loyal to a brand if they could see that the company was taking steps to reduce its carbon footprint. Merge Impact provides brands with a simple way to measure the environmental impact of food and crop production, from water to carbon to biodiversity and more. Through the partnership, regenerative farmers can demonstrate comprehensive and accurate soil measurements that are traceable, verifiable, and credible to brands and consumers.
You must log in to post a comment.