Key Takeaways
- MyEasyFarm and Conectta Carbon have formed a strategic partnership to support regenerative agriculture and carbon farming in Brazil, with a focus on the MATOPIBA region.
- The collaboration will utilize MyEasyFarm’s MyEasyCarbon platform to support MRV (Measurement, Reporting, and Verification) of greenhouse gas reductions.
- The initiative aims to support soil restoration, biodiversity, and sustainable land management while generating verifiable carbon credits under the VERRA VM0042 methodology.
- Farmers involved in Conectta Carbon’s projects will gain access to precision farming tools and new revenue streams through the carbon market.
- Both companies emphasize scientific rigor, transparency, and integrity in developing sustainable agricultural practices.
MyEasyFarm Expands Global Reach Through Collaboration with Conectta Carbon
French AgTech company MyEasyFarm, known for its work in regenerative agriculture, precision agriculture, and carbon farming, has announced a strategic partnership with Conectta Carbon, a Brazilian firm focused on sustainability services and carbon credit initiatives. The collaboration seeks to bolster the integrity and scalability of carbon credit generation in Brazil, with an initial focus on the MATOPIBA region, particularly western Bahia.
This partnership builds on MyEasyFarm’s previous work in delivering science-based tools for tracking greenhouse gas emissions and removals. The company’s MyEasyCarbon platform will be used as the backbone for MRV (Measurement, Reporting, and Verification) activities in Conectta Carbon’s projects.
Supporting Sustainable Land Management in Brazil
Conectta Carbon operates in some of Brazil’s key agricultural areas, targeting projects that rehabilitate degraded soils, promote biodiversity, and introduce regenerative agricultural practices. By integrating MyEasyFarm’s digital solutions—including satellite imagery, soil analytics, and farm management optimization—the joint initiative aims to deliver measurable climate benefits and generate verifiable carbon credits in line with voluntary market standards, particularly VERRA VM0042.
François Thierart, CEO of MyEasyFarm, commented: “We are excited to join forces with Conectta Carbon to accelerate the adoption of regenerative agriculture and carbon farming in Brazil. Our technology is designed to provide transparent, science-based monitoring that empowers farmers and stakeholders to meet sustainability goals and contribute meaningfully to climate action.”
Enhancing Carbon Credit Value and Farmer Participation With MyEasyFarm & Conectta Carbon
A central goal of the collaboration is to enable rural producers to benefit from both environmental outcomes and economic opportunities. Through MyEasyFarm’s MRV technology, Conectta Carbon intends to offer carbon credits with improved reliability and market appeal.
Bruno Matta, representative of Conectta Carbon, stated: “We are sure that by adopting MyEasyCarbon’s technology, our regenerative agriculture projects will achieve the reliability needed to generate carbon credits, along with the integrity that the market demands.”
He added that farmers will benefit from both higher credit values and improved farm management tools that support long-term sustainability and productivity.
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