Nestlé to Discuss Public-Private Collaboration for Resilient Farming in Live Interview Co-Hosted by Reuters Events and NFFN

Key Takeaways

• Reuters Events and the Nature Friendly Farming Network (NFFN) will co-host a live interview with Nestlé on April 4.
• The session will explore how to align public and private funding to support regenerative and resilient farming.
• The conversation will cover lessons learned from Nestlé’s approach to overcoming investment barriers.
• Topics include the role of the UK’s Defra ELM scheme, MRV standardization, and carbon/nature markets.
• Registration is open to attend live or receive a recording of the session.

Reuters Events and NFFN to Host Live Interview on Resilient Farming

Nestlé to Share Insights on Bridging Funding Gaps in Agriculture

Reuters Events and the Nature Friendly Farming Network (NFFN), a UK-based farmer-led organisation, will jointly host a live fireside interview on April 4 from 9:30–10:30 AM CET. The session will feature William Strong, Regenerative Agriculture Manager for the UK & Ireland at Nestlé, in conversation with Martin Lines, Chief Executive Officer of the NFFN.

The discussion, titled “Lessons Learned Building Bridges to Resilient Farming Through Public and Private Funding“, will examine strategies for enabling regenerative agriculture by aligning government support with private sector initiatives.

Focus on Insetting, Green Finance, and Systemic Transition

Supporting Regenerative Agriculture Through Funding Collaboration

The event comes at a time of growing attention to insetting strategies, which focus on reducing emissions and improving biodiversity within supply chains. Public programs like the UK Defra Environmental Land Management (ELM) scheme are being combined with private green finance initiatives from banks and food companies to assist farmers in transitioning to regenerative practices.

Despite increased momentum, the need for standardisation in monitoring, reporting, and verification (MRV) remains a challenge. The session aims to explore how establishing common frameworks can help bridge public-private gaps and support scalable, outcome-based approaches.

Key Topics to Be Addressed During the Interview

Aligning Policy, Practice, and Market Incentives

Participants in the session can expect a focused discussion on the following areas:

• What results have commodity and consumer goods companies seen in regenerative agriculture to date?
• How has the Defra ELM scheme contributed to reducing emissions and promoting production diversity?
• What is needed to standardise MRV systems that meet both public and private finance requirements?
• As regenerative agriculture expands in developed nations, how can offshoring of environmental impacts be avoided?

These issues are relevant to stakeholders across agriculture, food production, finance, and policy-making who are seeking practical insights and collaborative pathways forward.

Registration Open for Live Viewing and Recording

Free Access to Industry Leaders’ Perspectives

The event is free to attend, and registration is available for those wishing to watch the session live or receive a recorded version afterward. It presents an opportunity for farmers, industry professionals, and sustainability advocates to hear directly from those working at the intersection of agriculture, investment, and policy.

For registration or inquiries, contact: Sofia.Gerrard@thomsonreuters.com

Register here.