Key Takeaways
- Nimble Farms (formerly Ellicottville Greens) has rebranded to align with its mission of making fresh, local food accessible year-round.
- The company is launching its Butterhead Living Lettuce at all 152 Tops Friendly Markets locations across New York, Pennsylvania, and Vermont.
- Nimble Farms operates modular, climate-controlled grow units powered entirely by renewable energy, producing pesticide-free, non-GMO crops.
- Plans include doubling operations in New York and Pennsylvania in 2025, with a goal of building 100 locations nationwide within a decade.
- The rebrand reflects the company’s commitment to sustainability, local food access, and regional food security.
Introducing Nimble Farms: A Fresh Look for a Bold Mission
Nimble Farms, previously known as Ellicottville Greens, has reintroduced itself with a new brand identity and tagline: “Locally grown, everywhere™.” This rebrand signifies the company’s continued commitment to providing fresh, local produce year-round through innovative indoor farming practices.
“Today, we proudly reintroduce ourselves as Nimble Farms—an inspiring new brand identity that honors our roots while reinforcing our mission to responsibly expand access to truly local food,” said Gabe Bialkowski, CEO of Nimble Farms.
Modular Farming Powered by Renewable Energy
At the core of Nimble Farms’ operations are modular, climate-controlled grow units housed in converted shipping containers. These units are designed to maximize productivity while minimizing environmental impact, featuring:
- Energy-efficient LED lighting for optimal plant growth.
- Recirculating water and nutrient systems that reduce water usage.
- Precise environmental controls to ensure year-round production of high-quality, pesticide-free, non-GMO crops, including lettuces, herbs, microgreens, and mushrooms.
All Nimble Farms facilities are powered by 100% renewable energy, sourced from local solar, wind, and hydroelectric power.
Retail Expansion Through Tops Friendly Markets
Nimble Farms has announced a partnership with Tops Friendly Markets, launching its Butterhead Living Lettuce at all 152 Tops locations across New York, Pennsylvania, and Vermont. This marks a major milestone in the company’s efforts to make fresh, local produce more widely available.
“Tops is thrilled to partner with a locally owned and operated vertical farm, bringing our community fresh, locally grown vegetables year-round,” said Jeff Cady, Vice President of Floral and Produce for Northeast Shared Services.
Scaling Operations and Building Regional Food Security
Currently operating three sites in New York State, Nimble Farms plans to double its locations in 2025, with expansions in New York and Pennsylvania. Over the next decade, the company aims to build 100 sites nationwide, supporting its mission to enhance regional food security, create green jobs, and promote sustainable farming practices.
