Key Takeaways
- Noahs secured €1.9 million in new funding at a €6.5 million pre-money valuation.
- The round was led by PSV Tech, with participation from industry angels including Kraen Nielsen, Bob Stein, and existing shareholders.
- Noahs transforms service stations, supermarkets, and travel hubs into digital, multi-brand food destinations.
- The company has grown 200% in revenue over the past three years and works with major retailers including MAXOL, Q8, DSC, and MENY.
- Funding will support expansion into the U.S. and UAE, product development, and preparation for a Series A in early 2026.
Noahs Secures €1.9M to Accelerate Digital Transformation of Convenience Retail
Noahs, the Copenhagen-based food-tech company enabling retailers to convert traditional convenience outlets into digitally powered food destinations, has closed a €1.9 million funding round at a €6.5 million pre-money valuation. The investment marks a significant step in Noahs’ ambition to redefine convenience retail across global markets.
The round was led by PSV Tech, a venture capital firm investing in early-stage Nordic software startups. Angel investors joining the round include Kraen Nielsen, former Group CEO & CTO of Coop Denmark; Bob Stein, President of RBS & Associates; and returning shareholder Torben Frigaard Rasmussen, former CEO of e-conomic.
Driving the Shift Toward Digital Food Destinations
With more than 3 million convenience retail locations worldwide, the sector is undergoing rapid change driven by consumer demand for convenience and technology-enabled food options. Nearly 50% of household food consumption now occurs away from home, and 39% of consumers discover new food outlets through digital experiences.
- Expand into the U.S. and UAE
- Accelerate product development
- Strengthen its infrastructure for rapid scaling
- Prepare for a Series A funding round in early 2026
