Key Takeaways
- Noahs secured €1.9 million in new funding at a €6.5 million pre-money valuation.
- The round was led by PSV Tech, with participation from industry angels including Kraen Nielsen, Bob Stein, and existing shareholders.
- Noahs transforms service stations, supermarkets, and travel hubs into digital, multi-brand food destinations.
- The company has grown 200% in revenue over the past three years and works with major retailers including MAXOL, Q8, DSC, and MENY.
- Funding will support expansion into the U.S. and UAE, product development, and preparation for a Series A in early 2026.
Noahs Secures €1.9M to Accelerate Digital Transformation of Convenience Retail
Noahs, the Copenhagen-based food-tech company enabling retailers to convert traditional convenience outlets into digitally powered food destinations, has closed a €1.9 million funding round at a €6.5 million pre-money valuation. The investment marks a significant step in Noahs’ ambition to redefine convenience retail across global markets.
The round was led by PSV Tech, a venture capital firm investing in early-stage Nordic software startups. Angel investors joining the round include Kraen Nielsen, former Group CEO & CTO of Coop Denmark; Bob Stein, President of RBS & Associates; and returning shareholder Torben Frigaard Rasmussen, former CEO of e-conomic.
Driving the Shift Toward Digital Food Destinations
With more than 3 million convenience retail locations worldwide, the sector is undergoing rapid change driven by consumer demand for convenience and technology-enabled food options. Nearly 50% of household food consumption now occurs away from home, and 39% of consumers discover new food outlets through digital experiences.
Noahs aims to capitalize on this shift by offering a plug-and-play solution that turns analogue convenience stores into digital marketplaces. Founded in 2020, the company has emerged as a leading food-tech scale-up in Europe, growing revenue more than 200% in three years and winning major contracts with international retailers.
Its platform integrates:
- Technology infrastructure
- Brand streaming and curation
- Modular kitchen solutions
This enables retailers to operate as multi-brand food hubs with scalable, flexible operations.
Noahs Leadership Highlights Growth Ambitions
Daniel Baven, CEO and Co-Founder of Noahs, emphasized the company’s long-term vision.
“Noahs has a real opportunity to reshape the whole infrastructure of how food moves through retail. Our strategy is to be present in 10,000 locations by 2030 and become the backbone of a new digital economy by 2040. With the recent investment injection Noahs will accelerate its move from concept to category leader.”
PSV Tech’s Co-Founder and Partner, Helle Uth, said the company aligns with PSV’s mission.
“At PSV Tech, we are committed to working with founders who challenge the way industries operate. In Noahs, we met a team with a bold vision for the future of retail and a clear sense of how the right tech solutions can create real value for convenience stores and retailers.”
Momentum Builds in Europe’s Expanding Food-Tech Landscape
Europe’s food-tech sector continues to grow, driven by innovations designed to improve efficiency and sustainability across the food system. Noahs’ latest round reinforces confidence in digital transformation within the retail food segment.
Kraen Nielsen, angel investor and former Coop Denmark executive, added: “This round lets Noahs accelerate and internationalize the roll-outs with fuel, convenience and grocery retailers across markets. The tailwinds are clear: convenience retail heading past $1T this decade and online food delivery on course for $500B by 2030.”
Next Steps For Noahs: Global Expansion and Series A Preparation
With its new funding, Noahs plans to:
- Expand into the U.S. and UAE
- Accelerate product development
- Strengthen its infrastructure for rapid scaling
- Prepare for a Series A funding round in early 2026
