Key Takeaways
- Nofence has sold more than 200,000 virtual fencing collars globally.
- Company launched commercial operations in Sweden following regulatory approval.
- Over 75,000 kilometers of virtual fencing deployed worldwide.
- Series B financing of approximately NOK 350 million supported expansion.
- Jeffrey Glasson appointed Chief Product and Technology Officer to lead scale-up.
Nofence Surpasses 200,000 Collars and Enters Swedish Market
Agritech company Nofence has announced multiple milestones at the start of 2026, including surpassing 200,000 virtual fencing collars sold globally and launching commercial operations in Sweden, its sixth market.
The company reports that more than 75,000 kilometers of virtual fencing have been deployed worldwide. Grazing operations using the system now cover over 6.18 million acres, with livestock completing more than 20 million grazing days within digital boundaries in 2025.
“These figures show how extensively the technology is used in everyday farming. The experience from this use forms the foundation for continued development,” said Joachim Kähler, CEO of Nofence.
Sweden’s market entry follows a regulatory change in January 2026 permitting the use of virtual fencing technology. Sweden joins Norway, the United States, Spain, Ireland, and the United Kingdom.
“For Swedish farmers, this means access to a solution that is already well proven in practice,” Kähler added. “Virtual fencing has been used in Norway for nearly ten years, providing a mature starting point from day one.”
The expansion follows the company’s Series B financing of approximately NOK 350 million ($32–35 million USD) in 2025, described as one of Europe’s largest agritech funding rounds that year.
Jeffrey Glasson Appointed to Lead Product and Technology Scale-Up
Alongside its market expansion, Nofence has appointed Jeffrey Glasson as Chief Product and Technology Officer (CPTO). Glasson will oversee product and technology development across hardware, software, and new product areas, with responsibility for scaling the platform and organization.
Glasson previously held senior roles at Apple and VMware, served as VP of Engineering at Contentful, and most recently worked as CTO at TWAICE.
“Jeff joins Nofence at a defining moment in the company’s development,” said Kähler. “We are now focused on scaling technology, platform, and organisation in a robust and sustainable way.”
“Nofence uses modern technology to solve one of humanity’s oldest challenges: how we manage grazing and livestock,” said Glasson. “At the same time, the company is entering a scale-up phase, a type of transformation I’ve worked through before and truly enjoy.”
Nofence now employs more than 100 people across six countries, representing 24 nationalities. The company stated it will continue developing its smart livestock and pasture management platform, with future opportunities in animal health, herd monitoring, and AI-assisted grazing management as it expands internationally.
