Key Takeaways
- NRTC Group has acquired Ripe Organic, expanding its footprint in the UAE’s fast-growing organic and clean-label food market.
- The acquisition strengthens supply chain resilience and deepens partnerships with local organic farms across the UAE.
- Ghitha Holding highlights the acquisition as a strategic contribution to the UAE Food Security Strategy 2051.
- Ripe Organic’s digital capabilities and loyal customer base enhance retail and e-commerce growth opportunities.
- The move reflects increasing consumer demand for traceable, sustainably sourced food products.
NRTC Group Expands Organic Portfolio With Strategic Acquisition
NRTC Group announced the acquisition of Ripe Organic, a prominent homegrown brand in the UAE’s organic food segment. The acquisition marks a significant expansion of NRTC’s product capabilities and strengthens its position in a category experiencing accelerated demand.
Integration Enhances Multi-Channel Capabilities
Through Ripe Organic’s product portfolio, private-label lines, and digital assets, NRTC Group will enhance its ability to deliver certified organic produce at scale. This includes improved service offerings across e-commerce, B2B retail, HORECA, food service, and broader supply chain channels.
The company noted that this integration aligns with shifting consumer preferences toward clean-label, traceable, and sustainably sourced food, positioning NRTC to meet demand across both institutional and household customers.
Ghitha Holding Highlights Strategic Value for UAE’s Food Security Goals
Ghitha Holding, part of the 2PointZero ecosystem, emphasized that the addition of Ripe Organic supports its broader mission to build a resilient food ecosystem for the UAE and the region. The acquisition strengthens Ghitha’s network of more than 150 local organic farm partnerships and advances its farm-to-fork integration model.
“Ripe Organic’s strong brand equity, digital capabilities, and loyal customer base will enhance our ability to meet evolving consumer expectations while driving long-term value for stakeholders,” the company stated.
The move also supports the UAE Food Security Strategy 2051 by expanding access to sustainably sourced food and reinforcing domestic agricultural infrastructure.
Positioning NRTC for Long-Term Growth in the Organic Food Market
Both NRTC Group and Ghitha Holding view the acquisition as a step toward accelerating category leadership in the organic segment. The integration is expected to enhance operational efficiencies and expand the companies’ ability to serve a rapidly growing market driven by consumer demand for healthier and more sustainable food options.
