Key Takeaways
- Packaging Innovation: Oishii is launching a new stay-fresh top-seal pack for its Nikko Berry varietal to extend shelf life and quality.
- Sustainability Focus: The new design utilizes a cardboard base and lightweight seal, reducing plastic usage by more than 80% compared to standard clamshells.
- Freshness Guarantee: Oishii has introduced its first-ever 10-day freshness promise, backed by its controlled-environment Smart Farm technology.
- Retail Expansion: The new 7.5 oz packs are rolling out this month to major retailers including FreshDirect, Sprouts, Central Market, and Roche Bros.
- Market Positioning: The Nikko Berry remains Oishii’s most accessible varietal, priced between $7.99 and $8.99 depending on the region.
Oishii Modernizes Produce Category with Eco-Friendly Design
Oishii has announced the rollout of its new stay-fresh top-seal packaging for the Nikko Berry, the company’s third strawberry varietal. The transition to this new format is intended to maintain berry quality for longer periods while significantly reducing the environmental footprint of the product. The 7.5 oz pack features a cardboard base topped with a thin seal, offering a more efficient retail footprint than traditional plastic clamshells.
The company will preview the updated packaging at the Natural Products Expo West. This milestone follows a series of operational refinements within Oishii’s Smart Farm Grown™ systems, which previously allowed the company to increase pack sizes and lower price points for the Nikko Berry varietal.
Introduces First Freshness Guarantee
Coinciding with the packaging launch, Oishii is debuting a freshness guarantee. Printed on the back of every tray, the program offers a ten-day promise from the date of harvest. This initiative is a direct result of the company’s indoor growing environment, which produces non-GMO and pesticide-free berries harvested at peak ripeness.
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