Controlled Environment Agriculture

Phoenix Contact Launches Precision Agriculture Prototype in Egypt

Phoenix Contact partnered with HITS Solutions to launch a precision agriculture prototype for hydroponic farming in Egypt.
Phoenix Contact and HITS Solutions unveil a prototype for precision hydroponic farming. Image provided by Phoenix Contact.

Key Takeaways

  • Phoenix Contact partnered with HITS Solutions to launch a precision agriculture prototype for hydroponic farming in Egypt, aligning with Egypt’s Vision 2030.
  • The initiative integrates IoT, automation, and metagenomics to reduce water use and improve crop health in controlled environments.
  • Water consumption was reduced by 86.67% in trials—using only 3,200 liters for 1,200 plants, compared to 24,000 liters with conventional farming.
  • The project commemorates Phoenix Contact’s 100th anniversary and reinforces its global commitment to sustainability.
  • The “Center of Excellence” with two greenhouses demonstrates the viability of smart farming technologies in arid and resource-limited regions.

Phoenix Contact Celebrates 100th Anniversary with Sustainability Project in Egypt

To mark its centennial in 2023, Phoenix Contact, a global leader in industrial automation and connectivity, unveiled a sustainability initiative in Cairo, Egypt, in collaboration with HITS Solutions. The project introduces an end-to-end precision hydroponic farming system, representing a new model for sustainable agriculture in regions challenged by freshwater scarcity and food insecurity.

Ahmed ElShibini, Country Manager of Phoenix Contact LLC in Egypt, remarked: “We are confident that Phoenix Contact can have a significant role in the mission of helping the human race fight hunger.”


Phoenix Contact and HITS Solutions Advance Smart Agriculture in Egypt

Fusion of IoT, Bioinformatics, and Automation

The joint effort between Phoenix Contact and HITS Solutions, a local system integrator specializing in bioinformatics and smart agriculture, has resulted in a precision farming prototype that combines:


Phoenix Contact’s EDGE computing boxes serve as the control units, linking field data from greenhouses to the cloud platform developed by HITS Solutions.


Phoenix Contact Prototype Delivers Significant Efficiency Gains

Transformative Reductions in Resource Use and Footprint

Field trials conducted in the Center of Excellence provided by HITS Solutions showed compelling results:

  • Water usage reduced by 86.67%, from 24,000 to 3,200 liters for 1,200 plants.
  • Land use minimized to 9.5 m², requiring 17 times less space than conventional farming.
  • Integration of water metagenomics ensures high-quality inputs by identifying microbial risks and nutrient levels.

This setup included two demonstration greenhouses—one for hydroponics and one for traditional cultivation—enabling real-world comparison of system performance.


Supports Vision 2030 with Scalable AgTech Solutions

Model for Sustainable Development in Arid Climates

The prototype aligns with Egypt’s Vision 2030, which includes goals to eradicate hunger and poverty through sustainable innovation. Phoenix Contact’s solution supports this vision by offering a scalable approach to efficient food production, particularly suited for regions facing:

  • Water stress
  • Land limitations
  • Rising food import costs
  • Environmental degradation

The system also presents a model for integrating AI-ready agricultural infrastructure with actionable biological insights to enhance decision-making.

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